Campaign Focus: 

Through stunning infographics, the world of tennis is brought to life. Full of facts and stats, players and personalities, this is tennis as you have never seen it before. Whether it is uncovering the most forehand winners recorded in a Grand Slam Final or comparing the slice backhand of the world’s best players, the intriguing and often surprising truths of tennis are uncovered. From legends John McEnroe and Steffi Graf to current heroes Serena Williams and Roger Federer, and including quirky facts such as the tallest and shortest players to have graced the game through to pitting the top players against each other, these striking and fun infographics put the sport’s most intriguing questions to the test: • Who has won the most matches? • Which player has the softest hands at the net? • Who has the most bizarre training methods?   

Key Selling Points: 

• Publication to coincide with the French Open and ahead of the grass-courts season which culminates with the Wimbledon tournament 

• Unique concept with no other graphic guides to tennis available 

• Provides a comprehensive but easily accessible collection of info about the world of tennis making it suitable for those who are obsessed with the sport and those who take only a casual interest.  

• Suitable for both adults and children. 

Key Campaign Activity 

Pre-publication: 

• Pre-publication campaign to build anticipation and awareness at outlets tennis but also outlets that might cover specific tennis stars at the French Open and other Grand Slam evens 

• Goodreads and other giveaways pre-publication date 

• Social media advertising utilizing select infographics 

Trade:  

• Announcements in Publishers Weekly, Library Journal, Shelf Awareness 

Consumer Marketing: 

• B2C email campaigns via Quarto Knows mailing lists 

• Giveaways at Goodreads, select blogs and websites 

• Book trailer video 

• Social media advertising – utilize select infographics for Facebook and Instagram advertising ahead of publication to drive pre-orders 

Publicity/Media: 

• Advance copies and PDFs to key tennis and sports-related outlets 

• Target men’s and women’s fitness, lifestyle and general interest publications 

• Target Father’s Day gift guides at blogs and magazines 

• Pursue using select infographics for excerpts around French Open coverage and other Grand Slam events 

• Reviews, announcements and excerpts at tennis outlets – Tennis, Tennis Identity, Tennis Magazine, Tennis X, Tennis Online, Tennis Mailbag, Open Court, The Tennis Server, Open Court 

• Pursue coverage, interviews, giveaways at tennis podcasts: Essential Tennis Podcast, TENNIS.com podcast, No Challenges Remaining, Tennis Radio, The Tennis Files Podcast, Tactical Tennis, The Tennis Nerd Podcast 

• Pursue mentions, possible reviews at daily newspapers with strong tennis coverage: USA Today, New York Daily News, New York Post, New Haven Register, Atlanta Journal-Constitution, Bay Area News Group, Boston Globe, Chicago Tribune, The New York Times  

• Particular targeting at Florida-based newspapers, family, parenting and lifestyle magazine and other outlets – huge percentage of tennis camps are based in Florida