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Which tournament awards their champion a silver pear?
Are lefties more successful than right-handed players?
Which player admits to smashing 70 rackets a year during his career?
From detailed portraits of the icons of the sport to astonishing statistics and the champions’ most remarkable records, this collection of superbly entertaining infographics includes everything you need to know about the tennis world.
Whether it is Serena Williams’ record-breaking wins, the tallest and shortest players on the tour, or Sam Groth’s 163.7mph serve, You Cannot Be Serious! has it covered. The eccentric side of the sport is here too, including players’ peculiar training methods, Andy Murray’s and Maria Sharapova’s pet dogs, and the most outlandish fashion to have graced the courts.
Charting the greatest and most iconic moments in tennis, from 17-year-old Boris Becker’s unexpected Wimbledon victory to Roger Federer’s 20th Grand Slam singles title, You Cannot be Serious! is the perfect companion for devoted amateur players and armchair fans alike.
It’s a beauty of a book. A real effort of love and passion. The layout and colors and charts and graphs appeal to ALL. - 10sBalls.com
Through stunning infographics, the world of tennis is brought to life. Full of facts and stats, players and personalities, this is tennis as you have never seen it before. Whether it is uncovering the most forehand winners recorded in a Grand Slam Final or comparing the slice backhand of the world’s best players, the intriguing and often surprising truths of tennis are uncovered. From legends John McEnroe and Steffi Graf to current heroes Serena Williams and Roger Federer, and including quirky facts such as the tallest and shortest players to have graced the game through to pitting the top players against each other, these striking and fun infographics put the sport’s most intriguing questions to the test: • Who has won the most matches? • Which player has the softest hands at the net? • Who has the most bizarre training methods?
Key Selling Points:
Publication to coincide with the French Open and ahead of the grass-courts season which culminates with the Wimbledon tournament
Unique concept with no other graphic guides to tennis available
Provides a comprehensive but easily accessible collection of info about the world of tennis making it suitable for those who are obsessed with the sport and those who take only a casual interest.
Suitable for both adults and children.
Key Campaign Activity
Pre-publication campaign to build anticipation and awareness at outlets tennis but also outlets that might cover specific tennis stars at the French Open and other Grand Slam evens
Goodreads and other giveaways pre-publication date
Social media advertising utilizing select infographics
Announcements in Publishers Weekly, Library Journal, Shelf Awareness
B2C email campaigns via Quarto Knows mailing lists
Giveaways at Goodreads, select blogs and websites
Book trailer video
Social media advertising – utilize select infographics for Facebook and Instagram advertising ahead of publication to drive pre-orders
Advance copies and PDFs to key tennis and sports-related outlets
Target men’s and women’s fitness, lifestyle and general interest publications
Target Father’s Day gift guides at blogs and magazines
Pursue using select infographics for excerpts around French Open coverage and other Grand Slam events
Reviews, announcements and excerpts at tennis outlets – Tennis, Tennis Identity, Tennis Magazine, Tennis X, Tennis Online, Tennis Mailbag, Open Court, The Tennis Server, Open Court
Pursue coverage, interviews, giveaways at tennis podcasts: Essential Tennis Podcast, TENNIS.com podcast, No Challenges Remaining, Tennis Radio, The Tennis Files Podcast, Tactical Tennis, The Tennis Nerd Podcast
Pursue mentions, possible reviews at daily newspapers with strong tennis coverage: USA Today, New York Daily News, New York Post, New Haven Register, Atlanta Journal-Constitution, Bay Area News Group, Boston Globe, Chicago Tribune, The New York Times
Particular targeting at Florida-based newspapers, family, parenting and lifestyle magazine and other outlets – huge percentage of tennis camps are based in Florida