Campaign Focus:
 
Stunning photographs from a unique personal archive which reveal horse and rider working together in perfect harmony to achieve sporting excellence.
           
Key Selling Points:

• Horses and riding are perennially popular subjects, but this book is unique with its focus on the relationship between horse and rider.
• Book will feature a foreword by US Olympian Clark Montgomery
• Timely focus on ethical treatment of horses, revealing key training techniques equestrians use to get the best from their horses.

 
Key Campaign Activity
Publicity focus on horse enthusiast media as well as general animal media
Target traditional trade outlets
 
Trade:

• Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.

Consumer:

• Outreach to top horse and pet media
• GoodReads Giveaway in August

 
Publicity/Media:

• Pitch to Dressage Today, Equestrian, Eventing Nation, Horse Channel, Daily Racing Form Online, Horse Nation, Horse Race Insider, Equitrekking Online, Horse & Rider, Equestrian Living Online. The Plaid Horse, Brooklyn Backstretch, Gaitpost online
• Pitch to pet media: The Wirecutter, the Daily Vet, The Pet Dish, Dude, Pet 360, Petcha, Bluegrass Horseman, Barrel Horse News, Equus, American Cowboy, The Northern Star