Campaign Focus:
Easy and delicious recipes for your Instant Pot, pressure cooker, or slow cooker.
 
Key Selling Points:
Recipes work for InstaPot or the popular models from Presto, T-fal, Black + Decker, and other makers
75 essential recipes for meats, soups, dinners, and more
Author’s recipes win accolades from the Instant Pot community
 
Key Campaign Activity
Longlead feature pitch to top food and women’s magazines
Review pitch to food editors at top national dailies
Facebook/Instagram ad campaign
 
Pre-publication:
Giveaway at Eat Your Books
Goodreads giveaway
Title promotion at author’s online verticals, website, Facebook, Instagram (50K)
 
Trade:
Review copies to Library Journal, Publishers Weekly
 
Retail:
Digital review copy at NetGalley
 
Consumer:
Facebook/Instagram ad campaign
Promotion at pressurecookingtoday.com and social verticals (umv: 171,212/FB: 49K/Pinterest: 31K]
Video at QuartoKnows
 
Publicity/Media:
Longlead feature pitch to: Better Homes & Gardens, Food & Wine, Good Housekeeping, Parents, Redbook, Southern Living, Woman’s Day
Review copy push to top national newsprint food editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top food sites: Buzzfeed, Food52, HuffPost, theKitchn, Paste, Real Simple, SeriousEats, Yahoo Food