Campaign Focus: 
A collection of bespoke cocktails with a twist – all designed and inspired by ‘Alice’s Adventures in Wonderland.’
 
A beautifully designed hard back gift book with professionally taken photographs of the finished 20 cocktails featuring whimsical props and accessories, with a ‘speak-easy’ vintage feel. 
 
Key Campaign Activity
•            Long lead media targeting lifestyle and alcohol/spirits media (look to Tequila Mockingbird media coverage)
•            Gift guide pitches for Dec. 2018
 
 Pre-publication:
•            Long lead media outreach targeting lifestyle, alcohol/spirits and literary media
•            Press release
 
Consumer:
•            Goodreads giveaway 
•            Promotion on Quarto Gifts
•            Promote on anniversaries of books featured
 
Publicity/Media:
•            Magazines: bon appetit, Food & Wine, Saveur, Wine Spectator, Wine Enthusiast, Imbibe, Wine & Spirits, Real Simple, Martha Stewart Living, House Beautiful, Sunset, Coastal Living, Architectural Digest
•            Newspapers: The New York Times, The New York Times Magazine, Wall Street Journal, Washington Post, Cleveland Plain Dealer, Austin American Statesman, Chicago Tribune, Minneapolis Star Tribune, Philadelphia Inquirer
•            Online: The Spirits Business, Punch, Drinkhacker, Drink Me, Drinks International, Design Sponge, Apartment Therapy, Cheers!, Modern Thirst, Forbes Online, Business Insider