The Golden Ratio
The Divine Beauty of Mathematics
by Gary B. Meisner
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Pub Date 23 Oct 2018 | Archive Date 5 Nov 2018
Quarto Publishing Group – Race Point Publishing | Race Point Publishing
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Description
From the pyramids of Giza, to quasicrystals, to the proportions of the human face, the golden ratio has an infinite capacity to generate shapes with exquisite properties. In The Golden Ratio: The Divine Beauty of Mathematics, Author Gary Meisner examines the presence of this divine number in art and architecture throughout history, as well as its ubiquity among plants, animals, and even the cosmos. This gorgeous, display-worthy volume features:
- Lay-flat dimensions that closely approximate the golden ratio
- The results of the author’s twenty-year investigation and collaboration with thousands of people across the globe in dozens of professions and walks of life
- Clear, enlightening, and entertaining commentary
- Over 250 captivating color images, including illustrations by Venezuelan artist and architect Rafael Araujo, photographs of nature and architecture, and famous artwork
The evidence closes the gaps of understanding related to many claims of the golden ratio’s appearances and applications, and presents new findings to take our knowledge further yet.
Whoever you are, and whatever you may know about this topic, you’ll find something new, interesting, and informative in this book, and may find yourself challenged to see, apply, and share this unique number of mathematics and science in new ways.
Marketing Plan
Key Selling Points:
- The original Golden Ratio book, which was published as part of the Everything Is Mathematical series in Europe, sold more than 1 million copies worldwide.
- Rafael Araujo’s Golden Ratio Coloring Book, which features some of the art we include in this volume, in full color, raised nearly $500,000 during its Kickstarter campaign, and several of his designs have been made into tatoos.
- The golden ratio is an extremely strong subject, just 5 key titles on the subject have sold a combined 300,000+ copies since 2004 (per Bookscan).
Key Campaign Activity
Publicity focus on pop culture and mathematics outlets
Target traditional trade outlets
Trade:
- Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.
Consumer:
- Outreach to top pop culture and mathematics reviewers and outlets
- GoodReads Giveaway
Publicity/Media:
- Targeted pitches to pop culture outlets: Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc.
- Targeted pitches to Mathematics outlets: The Big Questions, Boston Tech Mom, Chaos, Charged Magazine, The Endeavor, Inverse Problems, Numbers-WSJ blog, Scholastic DynaMath, American Scientist, Mathematics Teacher, Teaching Children Mathematics
Available Editions
| EDITION | Other Format |
| ISBN | 9781631064869 |
| PRICE | US$35.00 (USD) |
| PAGES | 224 |
Average rating from 17 members
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