Cooking with Nonna: A Year of Italian Holidays
130 Classic Holiday Recipes from Italian Grandmothers
by Rossella Rago
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Pub Date 6 Nov 2018 | Archive Date 20 Nov 2018
Quarto Publishing Group – Race Point Publishing | Race Point Publishing
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Description
They’re back! Rossella Rago and her adorable Nonna Romana have returned with Cooking with Nonna: A Year of Italian Holidays, a traditional cookbook no Italian kitchen should be without. This Italian cookbook is a culinary treasury, jam-packed with over 125 classic holiday recipes for Italian-food lovers, including classic holiday recipes like Struffoli, Christmas Fish, Manicotti, Cannelloni, Cannoli Cheesecake, and more.
With advice from nonnas all over the country, this unique book covers holiday classics from every region of Italy, from Milan to Sicily, and includes holiday memories from the nonnas themselves. The nonnas also give their personal tips on cooking for a crowd (and it’s always a crowd). And, of course, no new Cooking with Nonna cookbook would be complete without Rossella’s signature dishes and unique voice.
Rosella and her nonnas will have you enjoying Italian culinary delights around the year. In addition to the major holidays of Christmas, Easter, and Thanksgiving, you will find recipes for New Year’s Eve and Day, the Epiphany, Little Easter, St. Joseph’s Day, Carnevale, All Souls Day, Valentine’s Day, Women’s Day, Mother’s Day, and Saint Rocco’s Feast. To complete you year-round Italian tasting tour, recipes for weddings and other celebrations are included.
Nothing brings family together like delicious food around the holidays, and Cooking with Nonna: A Year of Italian Holidays has everything you need to keep your family full and happy every holiday of the year. Bring the dishes and the memories you grew up with to a whole new generation of Italian Americans!
Marketing Plan
Campaign Focus:
From the bestselling author of Cooking with Nonna and host of popular web cooking show Cooking with Nonna, which has 22,617 subscribers.
A collection of over 100 Holiday Recipes from Italian Grandmothers – the most popular time of the year for classic Italian recipes!
Key Campaign Activity
Cross promotion with Cooking with Nonna platform
Extensive pre-order campaign
Long lead media outreach with ARC mailing and signed finished book mailing
Pre-publication:
• Long lead media outreach to top food, women’s and lifestyle media
• Pitch author for radio and television appearances
• ARC mailing to top food media, focusing on magazine and newspaper outlets
• Finished book mailing with signed notes from Rosella to top food media, top bloggers and Italian-American influencers
• Pre order campaign thru Cooking with Nonna (689,000 Facebook likes, 18,000 Instagram followers)
• Branded book plates for signed pre orders thru Cooking With Nonna website
• Press release
Trade:
• Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
• Pitch author for signing slot at BEA/BookCon 2018
• Display at BEA/BookCon
School/Library:
• Submit for review in Library Journal
• Display at ALA Annual and Midwinter Conferences
Retail:
• Baked treats for select buyers with personalized note from Rossella (Amazon, Barnes & Noble, key indies)
Consumer:
• 3 city national book signing tour – possibly exclusive with Barnes & Noble?
• Italian Christmas recipe cooking contest on Instagram/Facebook – brainstorm price
• Promoted ads on Facebook and Instagram
• Goodreads giveaway
• Promotion on Quarto Cooks
• Submit for James Beard and IACP Cookbook Awards
Publicity/Media:
• Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle
• Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers
• Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn, Design Sponge, Food Republic,
• Radio: NPR The Salt, NPR The Splendid Table, The Level Teaspoon, WNYC Leonard Lopate
Available Editions
| EDITION | Other Format |
| ISBN | 9781631065200 |
| PRICE | US$35.00 (USD) |
| PAGES | 256 |
Average rating from 65 members
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