Campaign Focus:
Designed for aspiring, beginning, and practicing artists, Your Year in Art: Drawing & Doodling is packed with unique projects and encouraging instruction designed to eliminate artistic anxiety and deliver a hearty dose of inspiration every week of the year. Perfect for New Years resolutions or any time you want to start something new.
 
Key Campaign Activity

• Leverage author’s websites (personal, Doodlers Anonymous) and Doodler social platforms (Instagram: 22.7, twitter: 10.5k, facebook: 395k)  and influencer platforms
• Multiple outlets will be interested –  Art, Craft, lifestyle media

 
Trade: 
Finished Advances (PW, Shelf Awareness, Library Journal)
 
Retail: 
Finished Advances, NetGalley 
 
Consumer:

• NetGalley
• Quarto Knows social media announcement
• Giveaways at art blogs and websites
• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Drawing, Spreading Positive Creativity, Make: Magazine, Sketchbook Magazine, Creative Bloq
• Pitch to Art Educators – media outlets and individuals (NAEA list)
• Monitor Make Art Every Day and learn from that title.
• Create a viral hashtag and online community to share progress and promote series
• Promote as beginning of series (Your Year in Art)
• Leverage author’s existing network to drive sales (pre order campaign, promotions, giveaways)
• Reach out artists and educators who have volunteered to do Amazon/consumer reviews in return for books.
• Re-pitch in November/December for holiday gift/new years resolution