ABC for Me: ABC What Can She Be?

Girls can be anything they want to be, from A to Z

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ABC What Can She Be? presents a world of possibilities—from astronaut to zoologist and everything in between—for all little girls with big dreams.

Not even the sky is the limit with this fun approach...

Marketing Plan

Focus: year of the girl, pro-feminist movements in conversations, media, education, etc 

Pitch to Mommy bloggers: ScaryMommy, RedTri, Babble, Oh Joy (two daughters)  

Daycare, Mommy & Me mailing  


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