The 30 Day MBA
Your Fast Track Guide to Business Success
by Colin Barrow
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Pub Date 29 Jan 2019 | Archive Date 31 Jan 2019
Kogan Page Ltd | Kogan Page
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Description
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you.
The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.
The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749482954 |
| PRICE | US$24.99 (USD) |
| PAGES | 352 |
Featured Reviews
Hal P, Bookseller
Lots of information here but it was a little too much for me. Not written as easily as I need to comprehend it alkl.
Darya Y, Reviewer
If you knew me, you would know how much I read. My books selection is predominantly business books as I read them for pleasure (people are different and can enjoy different things). My first ever choice are the business books with practical advice rather than theory that you can potentially put into practice.
“The 30 Day MBA: Your Fast Track Guide to Business Success” (5th Edition) by Colin Barrow attracted by attention. The contents are just perfect for the day-to-day reference. Of course, if you are looking to get MBA done, this book can be a great start similar to a book can be a great mentor or give some starting advice. Connecting to people through MBA or getting in person advice from a mentor is a lot different and not comparable.
Coming back to the book. The books is ideal for anyone starting MBA, already graduated from MBA or DBA because it contains the information to refer to. When we learn something and then do not use for a while, things get forgotten and I found (personally for me) the book as a very useful reference with short and smart explanations to the main MBA concepts. The book covers he 12 core disciplines of business: accounting, finance, marketing, organizational behavior, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. The explanations are simple and straightforward, and each time followed by example. Absolutely great business cases added to cover the concepts in real practice.
I can definitely recommend this book as a table book to refer too and refresh the concepts you have learnt. Many thanks to the author for keep it short, smart, with plenty of examples and to the point.
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