Key Selling Points: Popular author: Fresh Eggs Daily is one of the top blogs/online sites for chicken-keeping (over 254,000 uvpm) One of the most widely featured chicken experts in both specialized and mass media.  Tractor Supply Company – Brand Ambassador Much in-demand for speaking and media appearances Very proactive marketer at social media (over 650,000 followers at Facebook, 63,000+ at Instagram, 27,200+ Pinterest, 5,000 followers at official FED You Tube channel and 7,200 followers at Twitter)   

Key Campaign Activity   Consumer: Aggressive advance awareness and pre-order campaign via author's social media Quarto Knows social media Video trailer Quarto Knows & Quarto Kids B2C email campaign Giveaways at Goodreads, select rural living, poultry, farming and gardening outlets  

Publicity/Media: National targets to include farming/rural living magazines Backyard Poultry, Mother Earth News, Grit, Modern Farmer, Poultry Times, Farm Life, Countryside, Living the Country Life Daily Newspapers – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder, Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee, Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times, Pittsburgh Post, Minneapolis Star Tribune, Akron Beacon Journal Arizona Star, Denver Post, Atlanta Journal Constitution. Smaller, secondary markets outside the top 30 biggest markets and syndicates will be pitched heavily. National media/magazines: Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design, Regional Magazines: Midwest Living, Southern Living, Sunset, Northern Gardener, Blogs and Websites: Fresh Eggs Daily, My Pet Chicken, The Chicken Chick, Chicken Street, Tilly’s Nest Chicken and rural living podcasts Local/home market outlets Maine and New England

Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib