Using Artificial Intelligence in Marketing

How to Harness AI and Maintain the Competitive Edge

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Pub Date 3 Feb 2019 | Archive Date 21 Dec 2021

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Description

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing.

With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the...


Available Editions

EDITION Other Format
ISBN 9780749483395
PRICE US$32.99 (USD)
PAGES 224

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Featured Reviews

Good book that allowed me to address this notion of Artificial Intelligence in Marketing.

Good tips, although I think the practice is essential to really benefit from all this.

Not necessarily easy to access but well written and documented.
A good choice!
Thank you

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