Key Selling Points: Make it on the cheap: Re-use remains a popular category for economic and environmental reasons. Some people simply love to find new uses for common materials. Fun projects that work: Just like the 5-Gallon Bucket Book, this book will feature fun, innovative projects written and built by a pro. Instructions and material lists to complete each project are provided, illustrated with commissioned photography. Tailor made for home improvement stores: Projects mine materials found in home improvement stores. In addition to PVC pipe, there is, of course, required tools and supplemental hardware found in other aisles.

Key Campaign Activity Publicity campaign to target home improvement, DIY, craft, eco-green, media Project excerpts at select blogs/websites, newspapers

 Consumer: Quarto Knows / Quarto Homes social media. Video trailer Quarto Knows B2C email campaigns. Giveaways at Goodreads, select blogs and websites. 

Publicity/Media: Short and long lead publicity campaign targeting DI, Home Improvement & Craft enthusiast media. Partner with high-traffic blog/website (Curbly, Man Made DIY or large craft/project outlet) for exclusive excerpt prior to publication. Short and long lead publicity to also include consumer general interest outlets and publications, self-sufficiency blogs & websites. Primary DIY & Home Improvement Outlets-Magazines, Key DIY/Home Improvement Blogs, Websites, Family & Parenting Blogs, Top Mom, Dad & Parenting Blogs and other outlets, Key Self-Sufficiency/Green/DIY Outlets, Top dailies – Homes & Home Improvement and Syndication, Home Improvement/Hardware/DIY Industry-Trade Outlets: Hardware Retailing, Hardware + Building Supply Dealer, Hardware Merchandising. Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib