Disruptive Branding
How to Win in Times of Change
by Jacob Benbunan; Gabor Schreier; Benjamin Knapp
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 3 Apr 2019 | Archive Date 30 Apr 2019
Kogan Page Ltd | Kogan Page
Talking about this book? Use #DisruptiveBranding #NetGalley. More hashtag tips!
Description
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.
Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749484064 |
| PRICE | US$38.99 (USD) |
| PAGES | 264 |
Featured Reviews
Paul V, Reviewer
This is an excellent book filled with helpful summaries, case studies, and strategies. Branding can be very complicated and nuanced. This book may help you refine your approach and/or point you in a slightly different direction with you branding. Regardless, I'd recommend this to most small to medium businesses that either aren't clear on their branding or want some solid info on how they should be approaching branding.
My only concern is that the target audience in the description (and even the intro) don't clearly define the size of the business that will benefit from the book. I don't know what that is, but I don't think it will help tiny businesses (say less than 10 employees??), other than good advice included like the idea of keeping your product/service focused and not too wide ranging. Bottom line: Recommended.
Thanks very much for the ARC for review!
Sinead N, Librarian
A good read if you want to know more about effective branding and marketing in 2019. Lots of examples and case studies to show examples. I would certainly be recommending to the small business owners who come to my library as well as marketing students.
Reviewer 357693
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Darya Y, Reviewer
Everything you need to know from designing, developing, launching and keeping sustainable your brand. I liked the examples of rehearsing and changes that known brands implemented to recover or make a change. Very good explanations of different concepts and how to implement them. I think this book is very useful for wide audience as well as for entrepreneurs who plan to create their product/service and associate with a brand.
Readers who liked this book also liked:
