Reinventing the Product
How to Transform your Business and Create Value in the Digital Age
by Eric Schaeffer; David Sovie
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Pub Date 3 Mar 2019 | Archive Date 31 Mar 2019
Kogan Page Ltd | Kogan Page
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Description
Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.
Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication.
However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products.
Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including:
- How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing
- Practical advice on transforming their entire culture to build the future of successful 'living products'
- Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google
This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749484644 |
| PRICE | US$31.99 (USD) |
| PAGES | 392 |
Featured Reviews
Paul V, Reviewer
This book is very good. It seems most appropriate for medium to large orgs, but certainly smaller businesses might benefit. These highly qualified authors have created a very engaging book filled with ideas and explanations mostly centered around the use of tech. With an excellent format of a detailed TOC, chapter previews and summaries, and even a potential view of the near future. They the ideas of a Product IQ and EQ, which are innovative, interesting, and smart. Highly recommended intro to product innovation and beyond.
I really appreciate the ARC for review!
Darya Y, Reviewer
I generally like this book. It represents a good concept of interconnected things. Looking at current technology trends the interconnected things via tech is the future. This all happens due to rapid tech development. Some products and services we use today may look and represent different functionality in the nearest future. I like good examples of products and services digitisation as of now with the perspective of the future. There are some useful frameworks and concepts that can be well applied in practice.
