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Whatever your gardening challenge, Straw Bale Gardening holds the solution. Have a small or unusual space? Straw Bale Gardening is perfect for urban, rooftop, and balcony gardens. Contaminated soil? Planting in straw bales eliminates the problem. Are you inundated by weeds? With straw bales, there is no weeding. The advantages of growing a Straw Bale Garden go on and on: they require 75 percent less labor, their raised height makes planting easier, they extend the growing season, prevent disease and insect issues, are portable, hold water well but are impossible to overwater, they create excellent compost, and can be grown 100 percent organically.
Imagine building a simple shoulder season seed-starter greenhouse for under $100 and then heating it with six bales of straw. In this all-new section, Karsten explains how you can build his six-week greenhouse, and set all of your seed trays on the nice warm benches inside, made from straw bales. The heat generated during their early decomposition is the entire heat source for the tiny greenhouse.
Among the new subjects: Building and heating the six-week greenhouse for less than $100Cultivating mushrooms in straw balesTips and ideas for making your straw bale garden more attractiveHow to make a cold frame with straw balesTrellising projects for growing verticallyAnd much more Assure your success with Straw Bale Gardening with instructions and advice direct from the pioneer of the method.
Key Selling Points:
Straw Bale Gardening has been the most popular new gardening method the past four years
Karsten has a very large online following with over 106,000 followers; very aggressive and active at communicating with this audience
Learn how to grow beautiful vegetables in ordinary bales of straw—the ultimate container gardening technique
The latest, completely updated edition from the originator of straw bale gardening.
New projects, techniques, and photography
Key Campaign Activity:
Pre-order email and social media campaign; social media advertising via the author
Giveaways at Goodreads and gardening and rural living outlets
Full-scale national publicity campaign at gardening,lifestyle, green and rural living outlets
Promoted Facebook posts, social media campaign via Quarto Knows
Highlight in B2B and B2C email campaigns
Feature at Mother Earth News Fairs
Local Minnesota media including TV and print, in Twin Cities and rural MN; newspapers to include Minneapolis Star Tribune, St. Paul Pioneer-Press, Duluth News-Tribune, Rochester Post-Bulletin
National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design,
Daily Newspapers with home & gardening coverage – Minneapolis Star-Tribune, Cleveland Plain Dealer, Dallas Morning News, Chicago Tribune, Houston Chronicle, Sacramento Bee, Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Arizona Star, Denver Post, Atlanta Journal Constitution
Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener
Syndication and wire services: Associated Press, Knight Ridder, Tribune Media Services
Rural Living-related outlets: Green Craft Magazine Backwoods Home, Capper’s Farmer, Colorado Country Life, Cottage Life, Country, Country Line, Country Living, Country Roads, Country Woman, Farm & Ranch Living, Grit, Living the Country Life, Modern Farmer, Mary Jane’s Farm Mother Earth News, Rural Delivery, Rural Mom, Rustik Magazine, Simplify Live Love, Southern Lady, Texas Farmer’s Daughter
Green Living/Sustainability outlets including, Green Life, Earth911.com, Greenability, Crunchy Green Mom, Eco DaddyO, Green Phone Booth Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management
Blogs and Websites: Garden Therapy, GreenGirls, GardenRant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden, Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild
Book Trade: Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness
Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio
Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib