Campaign Focus: Make adorable kawaii origami all year long!

Key Campaign Activity Target media outlets in arts, crafts. Leverage author online presence (Instagram: 17k, YouTube: 376l, facebook: 17k)

Trade:  Finished Advances

Retail:  Finished Advances, Netgalley

Promotion: Goodreads giveaway through Quarto. NetGalley. Pitch to art and craft magazines, websites, bloggers for review/giveaways, such International Artist, Creative Bloq, Cloth Paper Scissors, Moyo Magazine, Creative Quarterly, UPPERCASE Magazine, Craft Gossip, Make: Magazine, Creative Bloq, Craft Gossip, Craft Foxes, Artforum, and others. Leverage author’s social media/enewsletter for pre-order campaign, consumer reviews, giveaways, general promotion (check where audience is and bring in UK/Australia if needed). Author video/demo. Follow-up with reviewers of Kawaii books and Star Wars Origami. Pitch to fan sites (if specific characters are included). Giveaway/promotion with Chibi Art Class and other Japanese popular art (manga, kawaii, chibi). #KawaiiOrigami – encourage consumers to post what they create (hold giveaways/contests with author)