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book cover for The Urban Sketching Handbook Working with Color

The Urban Sketching Handbook Working with Color

Techniques for Using Watercolor and Color Media on the Go

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Pub Date 26 Mar 2019 | Archive Date 2 May 2019


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Description

Learn to express yourself through color while painting on location with the in-depth tips and techniques of Working with Color, the fifth volume in the Urban Sketching Handbook series.

Expert watercolorist, illustrator, instructor, and co-founder of Urban Sketchers Montreal Shari Blaukopf shares her essential color tips about color-water ratio, achieving bold color, avoiding muddy washes, painting in layers, and using wet-in-wet techniques.

This essential handbook covers:
  • supplies and materials
  • sample color palettes
  • color mixing
  • using limited palettes
  • monochrome sketches
  • the power of complementary colors
  • using evocative, expressive color
With a focus on using watercolor with greater confidence and knowledge, the book also delves into pencil and ink and watersoluble pencils.
 
The instructional text is enhanced with stunning watercolor illustrations by the author and other expert urban sketchers from beautiful locations around the globe. The illustrations include examples of color swatches showing value; mixing; illustrations of complementary, analogous, and neutral color schemes; and sample galleries.

Working with Color is an indispensable guide for on-location artists looking to expand and strengthen their expressive use of color.
Learn to express yourself through color while painting on location with the in-depth tips and techniques of Working with Color, the fifth volume in the Urban Sketching Handbook series.

Expert...

Marketing Plan

Key Selling Points:


Author is a popular Urban Sketching correspondent and workshop instructor with an enthusiastic social following

Offers step-by-step visual instruction for using color on the go

The featured artwork includes stunning watercolor work from leading international urban sketchers of beautiful locales around the globe. 

Key Campaign Activity Leverage author online presence and community:  Instagram (19k followers). Outreach to art and drawing outlets. 

Trade and Retail: Finished Advances    

Consumer:

Leverage author online/social presence for promotion, pre-order campaigns, etc

Leverage Urban Sketchers online/social presence (Instagram: 153k, facebook: 98k). Partner on giveaways, pre-order campaigns, conference sponsorships

Leverage Urban Sketchers community authors. Encourage cross-promotions, reviews from fellow artists, book posts, project posts, joint giveaways etc.

Partner with Craftsy –email blast to students with pre-order campaign and/or coupon code.

Pitch to art outlets such as Artsy, Art Forum, StupidDope, Colored Pencil Magazine, etc

Video of sketching

Key Selling Points:


Author is a popular Urban Sketching correspondent and workshop instructor with an enthusiastic social following

Offers step-by-step visual instruction for using color on the go

...


Available Editions

EDITION Other Format
ISBN 9781631596803
PRICE US$17.99 (USD)
PAGES 112

Average rating from 23 members


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