Key Selling Points:

Unique content is relevant as both an inspirational guide for aspiring calligraphers and a beautiful reference for professionals

Packed with both inspirational reference material and how-to instruction for a range of pointed-pen calligraphy techniques and styles, including Copperplate, Spencerian, Bickham, and more

Step-by-step tutorials and projects are approachable and easy to follow, making these historic flourished hands accessible to any aspiring calligrapher

Key Campaign Activity Art/Craft media, Leverage author social, Leverage author TV appearances

Trade and Retail:  Finished Advances  

Consumer:

Pitch to art media and trade outlets, such as Artforum, Art in America, Artvoices, Creative Bloq, Artists, Artsy

Tombow takeover (ideally before and after book pub – before to raise profile in general, after to sell book)

Leverage endorsers (Brittany Luiz and Lindsey Bugbee) for cross-promotion/regular promotion. Quarto can provide discount codes and/or giveaway copies

Leverage author’s student lists/email lists for promotion

Pitch to lifestyle/wedding/décor outlets such as Brides, BH&G, Real Simple, Co.Design, O, Martha Stewart, etc.

Pitch Laura as expert in the field for interviews, demos, etc.

Author video

Cross-promotion with Craftsy