Southern Smoke

Barbecue, Traditions, and Treasured Recipes Reimagined for Today

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Description

Informed by the history of classic southern recipes, Southern Smoke is an intriguing dive into the barbecue of North Carolina, the Lowcountry, Memphis, and the Delta, with must-try meats, sides, and...

Marketing Plan

Key Campaign Activity Aggressive local media outreach to NC radio, television, newspapers and magazines  

Pre-publication: Long lead national media and local NC media outreach to food and lifestyle...

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