Key Campaign Activity Target all gardening media Utilize author’s connections with media, GWA, and other authors to help generate awareness for the book Sales support for B2B garden center store efforts  

Consumer Marketing: Quarto Knows social media push Video trailer book Quarto Knows B2C email campaigns Giveaways at Goodreads, select blogs and websites  

Publicity/Media: National Media – Organic Gardening, Fine Gardening, House Beautiful, Martha Stewart, Bungalow, Su Casa, Country Gardens, Cottages & Bungalows, Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design, Blogs and Websites: Apartment Therapy, The Nest Blog, HGTV.com, Design Sponge, Cupcakes & Cashmere, Hometalk, The Nest, Shanty to Chic, Curbly, In My Own Style, GreenGirls, GardenRant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden , Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution

Regional Magazines with Home & Garden Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener, Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management Book

Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness

Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio

Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib