Epic Vegan
Wild and Over-the-Top Plant-Based Recipes
by Dustin Harder
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Pub Date 9 Jul 2019 | Archive Date 18 Jul 2019
Quarto Publishing Group – Fair Winds Press | Fair Winds Press
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Description
Epic Vegan offers a step-by-step guide to creating timeless comfort foods that are over-the-top delicious, and always plant based. Think classic and nostalgic, yet messy, juicy, and Instagram-worthy at the same time.
Are you into playing with your food? Epic Vegan does just that, encouraging home cooks to think outside of the box. Author Dustin Harder, host and creator of the original vegan travel culinary series, The Vegan Roadie, is your culinary coordinator for the adventure ahead, sharing recipes that everyone from beginner cooks to experienced chefs can create at home.
How does it work? Recipes are built from the ground up, so you can stop at just the biscuit, or go beyond to the Deep Dish Brunch Pizza with Garlicky Cheddar Biscuit Crust—the choice is yours! Also included are recreations of fast-food classics, like Norito’s Los Tacos and Cray Cray Bread (you know you can’t resist). Every creation is a flavor sensation guaranteed to wow your friends and your taste buds. The level of indulgence is up to you to decide!
What does an Epic Vegan recipe sound like? Here are just a few examples:
- Festive Cheesy Spinach Bread
- Savory Cheddar Fondu Waffle Bowl
- Monte Cristo Rolls
- Crab Rangoon Pizza
- Double Stacked Cookie Dough Cake
- Bacon Macaroni and Cheese Blue Burger
- Hushpuppy Phish Filet Sandwich
- Pumpkin Cream Cheese Latte Shake
- Cheesesteak Baked Potato Bowl
- Fried Chicken n Waffle Benedict Sandwich
- Stuffed Crust Meatball Parm Pizza
- Almost Famous Buffalo Chicken Lasagna
- Churro Cup Sundaes
Epic Vegan offers a choose-your-own-adventure approach for you to become a kitchen warrior in your own home, your own way. Playing with your food has never been more fun, or more epic!
Marketing Plan
Key Selling Points:
Caters to the lifelong vegan who wants to take their cooking to the next level with fun, adventurous recipes they can post to social media.
Author Dustin Harder, is the” Guy Fieri” of the vegan world, filming and hosting his own original series, the Vegan Roadie, where he travels the world looking for plant-based eats. He also has his own popular website and Instagram page, and a successful first book
Key Campaign Activity
Pitch author for podcasts, radio and online and newspaper interviews
Long lead media outreach targeting parenting and health/wellness outlets
Leverage authors online platforms
Pre-publication:
Pre-order campaign with author on his website and social platforms including You Tube (6.8K subscribers), Facebook (7.8K followers), Instagram and Twitter (1.9K followers.)
Longlead outreach to food, vegan and lifestyle magazines and top newspaper food editors
ARC mailing
Vegan/Veggie blogger outreach with recipe excerpts and giveaways
Marketing material – postcards, etc per author needs
Trade:
Submission to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness
Display at ALA Annual, BEA/BookCon
Consumer:
Promoted Facebook and Instagram ad campaign
Author platform promotion
Book trailer "recipe style" for Quarto Cooks Youtube and social channels, author use
Publicity/ Media:
Promoted Facebook and Instagram ad campaign
Author platform promotion
Book trailer "recipe style" for Quarto Cooks Youtube and social channels, author us
Longlead feature pitch to: Dr. Oz’s Good Life, GFF, Men’s Fitness, Natural Health, Self, The Vegan Magazine, Vegan Health & Fitness Magazine, Vegan Life, Vegetarian Times, VegWorld, Women’s Health, Women’s Fitness, Yoga Journal
Review copy push to top national newsprint, including the Boston Globe, Chicago Tribune, Denver Post, Los Angeles Times, New York Times, Oregonian, Seattle Times, Wall St Journal, Washington Post
Review copy push to top online food, lifestyle and women’s sites: Buzzfeed, Chickpea Magazine, EverydayHealth, Food52, Health.com, theKitchn, Leite’s Culinaria, MindBodyGreen, One Green Planet, Paste, PureWow, Self, Shape, SplendidTable.com, Tasting Table, VegNews, Vogue.com, Well+Good
Feature pitch to targeted blogs, including YourDailyVegan, VeggiesSavetheDay, Veganmiam, VegetarianGastronomy, VeggiesDontBite
Author interview pitches to food radio shows and vegan podcasts
Available Editions
| EDITION | Other Format |
| ISBN | 9781592338764 |
| PRICE | US$27.99 (USD) |
| PAGES | 192 |
Average rating from 69 members
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