Key Selling Points:   Fantastic activity book with accessible touchpoints for children of many ages  Cute cat to find on every search-and-find spread  Discover the seven continents in these densely illustrated map scenes with hundreds of icons to spot 

Publicity:  Pitch to parenting outlets (online and print)  Pitch to blogs and media with a focus on kids activities 

Trade & Consumer: 

Social media: Promote in time for National Cat Day (October 29) and National Puzzle Day (January 29)    Create an activity books for kids sell sheet   Giveaway via social media with a “solve the puzzle” build up 

School Library:  Outreach to librarian and educator social media networks; featured title on school & library social media  Activity sheets for authorless events  Submit for all eligible awards   Promote at School & Library shows   Giveaway in Educator newsletter