Sweet and Savoury Recipes from Margot Bakery
by Michelle Eshkeri
Pub Date 10 Sep 2019
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Michelle opened Margot Bakery in a shop in East Finchley, London in 2016. An instant hit, it became an experiment in pushing the boundaries of what a local bakery could be, by specialising in sourdough leavened pastries and sweet doughs alongside more traditional breads.
Bringing together over 100 mouth-watering recipes inspired by Michelle’s heritage, Modern Sourdough expands our understanding of this ancient baking technique. Featuring a step-by-step guide to making a sourdough starter, as well as methods for folding, shaping, scoring and baking, it demonstrates how you too can make Margot signature loaves, as well as naturally-leavened pizzas, challah, focaccia, French pastries, brioche and babka.
Covering bread, cakes, buns, savoury bakes and store cupboard wonders, plus a selection of non-sourdough favourites from the bakery, these are recipes you’ll want to make again and again.
Key Selling Points: Truly new and exciting with over 100 recipes that open up a new range of recipes for sourdough bakers An authoritative, accessible and relatable author, a strong female presence in a world dominated by male bakers Provides entry-level, ‘sourdough 101’ lessons on how to get your starter started and all you need to know about sourdough baking from a master for those new to sourdough
Key Campaign Activity Holiday baking excerpt pitch Review pitch to top national newsprint Review pitch to top online food sites
Pre-publication: Pre-publication campaign to build anticipation of the reveal including: Early copy giveaway at author’s website Margot Bakery (uvm: 5K) and Instagram (10K) GoodReads, Eat Your Books, and Tastebook giveaway
Trade: ARCs to Library Journal, Publishers Weekly, Shelf Awareness
Retail: Book launch at author’s Margot Bakery store
Consumer: Blog review, feature and extract push to baking and food sites: Baking Bites, Baking Obsession, The Daily Meal, Joy of Baking, Joy the Baker, My Baking Addiction, Very Best Baking Title promotion at author’s top 20 community bloggers Amazon ad campaign Facebook ad campaign Book trailer at QuartoKnows Giveaway promotion via Quarto social platforms Free autographed bookplate promotion with proof-of-purchase
Publicity/Media: ARC to targeted food and lifestyle magazines: AllRecipes, Better Homes & Gardens; Bake from Scratch, Food & Wine, Good Housekeeping, Martha Stewart Living, Parade,Real Simple, Redbook Review copy push to top 25 national newsprint w/ holiday extract Review pitch to top food sites; Brit & Co, Delish, Epicurious, Food.com, FoodNetwork, HuffPost-Food, TheKitchn, SeriousEats, TasteofHome, Yummly Review pitch to top news sites: Bustle, Insider, Lifehacker, Oprah.com, PopSugar, Salon, Tasting Table, Thrillist, USA Today, TheWeek