Scientifica Historica
How the world's great science books chart the history of knowledge
by Brian Clegg
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Pub Date 1 Oct 2019 | Archive Date 12 Nov 2019
Quarto Publishing Group - Ivy Press | Ivy Press
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Description
The book is divided into five eras and explores the leading scientific pioneers, discoveries and books within them:
- Ancient World – looks at the beginnings of language, plus the first ever scientific documents produced and translated
- Renaissance in Print – explores the effects of the invention of the printing press and the exploration of the seas and skies
- Modern Classical – surveys the nineteenth century and the development of science as a profession
- Post-Classical – dissects the twentieth century and the introduction of relativity, quantum theory and genetics
- The Next Generation – reviews the period from 1980 to the modern day, showing how science has become accessible to the general public
From carvings and scrolls to glossy bound tomes, this book beautifully illustrates the evolution of scientific communication to the world. By recounting the history of science via its key works—those books written by the keenest minds our world has known—this book reflects the physical results of brilliant thought manifested in titles that literally changed the course of knowledge.
Marketing Plan
Consumer Marketing: Drive awareness via author’s social media (small, but he’s on Twitter & Facebook) Publicity at science outlets B2C email campaigns via Quarto Knows mailing lists Giveaways at select blogs and websites
Publicity/Media: Target print, blogs, websites covering science & history with a big push for holiday gift guides - Atlas Obscura, Discover, Science, National Geographic, New York Times, Salon, Slate, Huffington Post, Newsweek, Wall Street Journal, Nature, Smithsonian, Economist
Review copy and photo gallery push to science and related outlets: Sciencenews.org, ScientificAmerican.com, Mad Science Innovation, i09.com, Gizmodo.com, Mashable, Popular Science, Popular Mechanics, Sky & Telescope, Discover, Science, Wired.com
Big push to books/collectors/rare books, antique blogs, websites and related media: Book Patrol, Victoria, Fine Books & Collections, Collector’s Weekly, Abe Books, Push to teacher and education media Target for interviews at regional and national public radio shows covering science Target for interviews science and history podcasts Target mass-appeal/general interest outlets, esp. for gift guides: Entertainment Weekly, USA Today, People US, Parade, Salon, Huffington Post, Slate, Time, online equivalents
Book review & science coverage in daily newspapers: USA Today, Washington Post, Arkansas Democrat-Gazette. Atlanta Journal-Constitution, Austin American-Statesman, Bay Area News Group, Boston Globe, Chicago Tribune, Detroit Free-Press, Houston Chronicle, Los Angeles Times, Milwaukee Journal Sentinel, Minneapolis Star Tribune, Pittsburgh Post-Gazette, San Antonio Express-News, St Louis Post-Dispatch
Book trade – Publishers Weekly, Library Journal, School Library Journal, Shelf Awareness Heavy emphasis on fall holiday gift guides
Available Editions
| EDITION | Other Format |
| ISBN | 9781782408789 |
| PRICE | US$35.00 (USD) |
| PAGES | 272 |
Average rating from 13 members
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