Key Selling Points: Interest in gardening is still growing, especially among Millennials who prefer organics. The most common objections to starting to garden vegetables are “It takes too much time” and “It is too difficult”; this book addresses both subjects directly and reassuringly. Author is highly dynamic and relatable with a very strong social media reach.  

Key Campaign Activity Target home, gardening, sustainability/green media Utilize author’s social media reach: CaliKim You Tube channel has 178,000 subscribers and over 12,600 followers at Facebook  

Consumer Marketing: CaliKim YouTube channel campaign – propose multiple videos: book announcement, reveal, projects and other content from the book Quarto Knows social media push Quarto Knows B2C email campaigns Giveaways at select blogs and websites      

Publicity/Media: National Magazines, Gardening/Gardening Coverage: regional gardening magazines, Fine Gardening, House Beautiful, Birds & Blooms, Martha Stewart, Bungalow, Su Casa, Country Gardens, Cottages & Bungalows, Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design, Cottage Life, Country Gardens, Country Woman, Blogs and Websites (Gardening):  GardeningKnowHow.com Mother Earth News, Savvy Gardening, Empress of Dirt (Canada), In the Garden, Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Let's Get Dirty, Gardening Gone Wild Major emphasis on city/urban lifestyle-focused media such as Apartment Therapy, HGTV.com, Wall Street Journal, New York Times, Forbes Online, Parade, Uptown, Upper East Side Magazine, TriBeCa Magazine, Town & Country, regional and city-specific outlets

Daily Newspapers with Gardening Coverage, syndicates & Wire services: Associated Press, Knight Ridder, Tribune Media Services, Regional Magazines with Home & Garden Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener, Texas Gardener, Alabama Gardening, Carolina Woman, Triangle Gardener, Cleveland Magazine, Columbus Monthly

Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management Landscaping Trade Media: Land8 (website), Turf, Landscape Architecture Magazine, Landscape Contractor, Total Landscape Care, Lawn & Landscape, Landscape Management, SCAPE, LAND Online, Places Journal, The Dirt, Landscape Business, Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness

Radio & Podcasts – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio