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In the only general guide to infertility written by a medical doctor who specializes in the subject, Mark Trolice, MD—who is board-certified in both OB/GYN and REI (Reproductive Endocrinology and Infertility)—shares the practical knowledge he has gained from working in infertility medicine for years, with many hundreds of patients, alongwith the warmth and wisdom he has acquired from getting to know prospective parents from all kind of backgrounds.
The journey from infertility to fertility, from childlessness to a brand-new baby, can be long and arduous. It involves complicated medical diagnoses, a wide range of treatment options, a host of potential lifestyle changes, lots of emotional ups and downs, and—even with the best medical insurance—challenging financial decisions. Your doctors cannot decide everything for you, and that is why an authoritative and comprehensive book, written in clear and understandable language for the layperson, is essential. This is that book.
The book opens with an exploration of all the possible causes of infertility, covering both couples who have never been pregnant and ones who have had recurrent losses of pregnancies. Unique among infertility guides, this volume gives roughly equal weight to male and female causes, which is important because about 40% of infertility cases are due to men's issues—and some couples need to address issues in both the prospective mother and prospective father. It covers endometriosis, fibroids, POS (Polycystic Ovarian Syndrome), tubal factor, male factor, and other possible causes.
Next it looks at your treatment options. Importantly, these are not just medical interventions, but they also include lifestyle changes you alone can make, involving sleep, diet, exercise, and other forms of self-care. Among medical options, IUI (Intrauterine Insemination), IVF (In Vitro Fertilization), and various surgical procedures are covered in detail.
Some couples are lucky to have a short journey to fertility. For others, the process takes years. With a gentle and sure hand, and non-judgmentally, Dr. Trolice guides you through the many decisions you need to make along the way, such as whether or not to continue treatments, whether to change practitioners or treatments, and whether it is a good idea to continue to spend money on procedures not covered by your insurance. He understands that these are emotionally weighty decisions that involve the future of your family, and he provides ample grounds for optimism and hope, empowering you as you take this journey.
Key Selling Points: The only book on infertility written by an MD who specializes in the field. Covers not just biology, medicine, and treatment options, but also the emotional, familial, and financial components of fertility treatments. Competing books, in their titles and/or subtitles and in their contents, focus on the woman's health, yet 40% of infertility cases involve the man. Our book is unique in its strong two-gender approach.
Key Campaign Activity Long lead national media pitches Pitch author for radio and online interviews Review copy push to editors at top health and parenting online publications
• Utilize author’s industry and media contacts
• Long lead outreach to wellness, parenting and health media
Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
Publicity/Media: Magazines: Real Simple, Good Housekeeping, Woman’s Day, Parade, Women’s World, Health, Women’s Health, Shape, First for Women, redbook, Women & Health, Time, Newsweek, Cosmopolitan, Parents, Family Circle, Fit Pregnancy and Baby, Prevention, Everyday
Health Industry Publications: Perspectives on Sexual and Reproductive Health, Obstetrical & Gynecological Survey, Ultrasound Quarterly, Reproductive Sciences, Nursing for Women's Health, The Journal of Reproductive Medicine, Harvard Women's Health Watch, Clinical Obstetrics and Gynecology
Online: all online editors for magazines above, Well + Good, MindBodyGreen, The Bump, Babble, Bustle, Buzzfeed, Café Mom, Feministing, Mommyish
TV and Radio: The Doctors, Dr. Oz, The Doctors Radio, NPR Health, Talk Healthy Today