Product Management: Bringing New Products to Market

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Description

Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the...

A Note From the Publisher

Asomi Ithia has been working in product management and product marketing for over 20 years in small and large businesses including Barclays, BT, 02, Sky & Thomson Reuters. He has worked across all...

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