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THE TRUE STORY OF THE FIRST NHS BABY
Hold On, Edna! is a nostalgic tale of community spirit, hardship and family
ties, culminating in the greatest change to ordinary working families in modern
history.
The birth of the National Health Service – the UK’s greatest asset – coincided
with the birth of one little girl in South Wales, Aneira ‘Nye’ Thomas, the first baby to be delivered by the NHS. Born one minute past midnight, the midwives told Nye’s mother to ‘Hold on, Edna!’ – aware Nye’s mother would have to pay for the birth if it happened before the clock hit the hour mark.
Nye’s story follows generations of her family who battled to survive before
the NHS was launched, through to those who went on to dedicate their
lives to working for the NHS – and also, ultimately, to be saved by it.
An extraordinary, heart-breaking, and yet uplifting testament to a time not so
long ago when the value of your life came down to how much you had in your
pocket.
A timely tribute to the NHS and ordinary British working-class families.
Perfect for fans of Call the Midwife and the Lovely Lane series (Sunday
Times bestseller).
Aneira has given numerous interviews, several coinciding with the 70th
birthday of the NHS in 2018, with the BBC, Lorraine Kelly, and the
Guardian.
THE TRUE STORY OF THE FIRST NHS BABY Hold On, Edna! is a nostalgic tale of community spirit, hardship and family ties, culminating in the greatest change to ordinary working families in modern...
THE TRUE STORY OF THE FIRST NHS BABY
Hold On, Edna! is a nostalgic tale of community spirit, hardship and family
ties, culminating in the greatest change to ordinary working families in modern
history.
The birth of the National Health Service – the UK’s greatest asset – coincided
with the birth of one little girl in South Wales, Aneira ‘Nye’ Thomas, the first baby to be delivered by the NHS. Born one minute past midnight, the midwives told Nye’s mother to ‘Hold on, Edna!’ – aware Nye’s mother would have to pay for the birth if it happened before the clock hit the hour mark.
Nye’s story follows generations of her family who battled to survive before
the NHS was launched, through to those who went on to dedicate their
lives to working for the NHS – and also, ultimately, to be saved by it.
An extraordinary, heart-breaking, and yet uplifting testament to a time not so
long ago when the value of your life came down to how much you had in your
pocket.
A timely tribute to the NHS and ordinary British working-class families.
Perfect for fans of Call the Midwife and the Lovely Lane series (Sunday
Times bestseller).
Aneira has given numerous interviews, several coinciding with the 70th
birthday of the NHS in 2018, with the BBC, Lorraine Kelly, and the
Guardian.
Marketing Plan
Bespoke ads throughout the national
and regional titles (print and digital) from two weeks before publication date.
Advance coverage in the Daily Express, Sunday Express S Magazine and
Daily Mirror, plus local coverage in regional newspapers across the country,
including the Daily Post in Wales.
High-impact digital advertising campaign, which includes placements across
Facebook, Instagram and the audience network, with a potential reach of over
20 million readers.
Targeted radio interviews to include Radio 4 Women's Hour, BBC 5 Live and
local BBC news programmes.
Bespoke ads throughout the national
and regional titles (print and digital) from two weeks before publication date.
Advance coverage in the Daily Express, Sunday Express S Magazine and Daily...
Bespoke ads throughout the national
and regional titles (print and digital) from two weeks before publication date.
Advance coverage in the Daily Express, Sunday Express S Magazine and
Daily Mirror, plus local coverage in regional newspapers across the country,
including the Daily Post in Wales.
High-impact digital advertising campaign, which includes placements across
Facebook, Instagram and the audience network, with a potential reach of over
20 million readers.
Targeted radio interviews to include Radio 4 Women's Hour, BBC 5 Live and
local BBC news programmes.