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book cover for Hold on Edna!

Hold on Edna!

The heart-warming true story of the first baby born on the NHS

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Pub Date 12 Jun 2020 | Archive Date 20 Apr 2020


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Description

THE TRUE STORY OF THE FIRST NHS BABY Hold On, Edna! is a nostalgic tale of community spirit, hardship and family ties, culminating in the greatest change to ordinary working families in modern history. The birth of the National Health Service – the UK’s greatest asset – coincided with the birth of one little girl in South Wales, Aneira ‘Nye’ Thomas, the first baby to be delivered by the NHS. Born one minute past midnight, the midwives told Nye’s mother to ‘Hold on, Edna!’ – aware Nye’s mother would have to pay for the birth if it happened before the clock hit the hour mark. Nye’s story follows generations of her family who battled to survive before the NHS was launched, through to those who went on to dedicate their lives to working for the NHS – and also, ultimately, to be saved by it. An extraordinary, heart-breaking, and yet uplifting testament to a time not so long ago when the value of your life came down to how much you had in your pocket. A timely tribute to the NHS and ordinary British working-class families. Perfect for fans of Call the Midwife and the Lovely Lane series (Sunday Times bestseller). Aneira has given numerous interviews, several coinciding with the 70th birthday of the NHS in 2018, with the BBC, Lorraine Kelly, and the Guardian.

THE TRUE STORY OF THE FIRST NHS BABY Hold On, Edna! is a nostalgic tale of community spirit, hardship and family ties, culminating in the greatest change to ordinary working families in modern...


Marketing Plan

Bespoke ads throughout the national and regional titles (print and digital) from two weeks before publication date.

Advance coverage in the Daily Express, Sunday Express S Magazine and Daily Mirror, plus local coverage in regional newspapers across the country, including the Daily Post in Wales.

High-impact digital advertising campaign, which includes placements across Facebook, Instagram and the audience network, with a potential reach of over 20 million readers.

Targeted radio interviews to include Radio 4 Women's Hour, BBC 5 Live and local BBC news programmes.


Bespoke ads throughout the national and regional titles (print and digital) from two weeks before publication date.

Advance coverage in the Daily Express, Sunday Express S Magazine and Daily...


Available Editions

EDITION Other Format
ISBN 9781912624836
PRICE US$22.95 (USD)
PAGES 300

Average rating from 12 members


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