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'Engaging and insightful.' Reed Hastings, CEO of Netflix
'Charming, fascinating and very funny. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.' Decca Aitkenhead, The Sunday Times
'Pick up the book guys. I have a funny feeling it will bring you value.' Gary Vaynerchuck, author of NYT bestseller Crushing It
Now with over 203 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work.
What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success?
From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.
A Note From the Publisher
Digital proofs will be released in May 2020 That Will Never Work was first published in September 2019. This is the trade paperback edition