"A scathing critique of the exploitation that defines the relationship of UFC to its women fighters, Fighting Visibility fills a hole in the study of sports. Never has this subject been explored with the depth and clarity that we have here. A necessary and groundbreaking read. It makes the point with crystal clarity: visibility and equity are not the same thing."--Dave Zirin, Sports Editor, The Nation

"A must read for anyone interested in women, sport, and the media. Written by a quickly rising star in feminist media and communication studies, this book is a highly engaging account of the politics of women's participation and visibilities in UFC. It artfully identifies and explains important new trends in social media, branding, feminism, sport, and popular culture. Highly recommended reading!"--Holly Thorpe, author of Transnational Mobilities in Action Sport Cultures