
The End of Bias
How We Change Our Minds
by Jessica Nordell
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Pub Date 23 Sep 2021 | Archive Date 11 Feb 2022
Granta Publications | Granta Books
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Description
Implicit bias affects us all, every day of our lives. But it can be overcome. Here's how we begin to change our minds.
Implicit bias leads us to discriminate on the basis of race, gender, age, body type and a host of other factors. It robs organizations of talent, science of breakthroughs, art of wisdom, politics of insight, individuals of their futures, and communities of justice.
But implicit bias is a problem that can be solved. For the past thirty years, scientists, psychologists, teachers and entrepreneurs have been coming up with ways to overcome our biases and end unconscious discrimination.
In this landmark book, Nordell meets the people and organisations whose discoveries are set to change the world, and examines how we might begin to eliminate the biases that have settled in our societies, and even in our own minds.
Advance Praise
‘Despite revolutions in our understanding of bias, we’re still much better at documenting the problem than solving it. When it comes to prevention and cure, Jessica Nordell’s powerful book is a breakthrough. With state-of-the-art science and gripping narratives, she reveals steps what individuals, groups, and institutions can take to fight prejudice’ Adam Grant, author of Think Again
'In an age of snap judgements and empty moralizing, The End of Bias is a salve and a lifeboat. Nordell accompanies her incredible depth of research with the kind of attention to nuance, self-examination, and genuine compassion that marks the difference between information and wisdom. This book will not just want to make you be a better person — it will convince you that others can be better too, all while patiently lighting the way forward’
Jenny Odell, New York Times-bestselling author of How To Do Nothing: Resisting the Attention Economy
Available Editions
EDITION | Hardcover |
ISBN | 9781846276774 |
PRICE | £20.00 (GBP) |
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