Break the Internet

In pursuit of influence

You must sign in to see if this title is available for request.
Pub Date 11 Nov 2021 | Archive Date 31 Oct 2021

Talking about this book? Use #BreaktheInternet #NetGalley. More hashtag tips!


Description

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?

Break the Internet takes a deep dive into the...


Advance Praise

‘Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.’

Will Storr, author of Selfie

‘Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.’

Will Storr, author of Selfie


Available Editions

EDITION Hardcover
ISBN 9781913348335
PRICE £18.99 (GBP)

Available on NetGalley

NetGalley Shelf App (PDF)
Send To Kindle (PDF)
Download (PDF)

Average rating from 2 members


Featured Reviews

Like most people who have seen and aware of influencers and their existence, I didn't know the details of their how and why. Just for general knowledge supported by multiple influencers exaples, this book can be an eye opening factsbook on where the advertising is going. I found the stories of influencers featured in this book quite interesting as well as the stories about the author.

Was this review helpful?

If I could give this book 10 stars, then I would. This truly is the definitive guide to the remarkable and strange world of social media influencers. More than that, it is an insider's guide into a bizarre and exciting world that most people in the world never see - and it is quite extraordinary. The rise of the influencer is a story of platforms, power, algorithms, atomisation, attention decentralisation and networks - the championship of the individual over the institutional and the market over everything. An influencer has to obsessively want the full-time, 24/7 job of creating content for their own TV channel - not a job for anyone without the ego and obsessional drive to create a persona. This is one of the most intensively researched non-fiction books that I read in a long time and the detail is there on every page. Not a word is wasted. Recommended.

Was this review helpful?