Agile Marketing

Unlock Adaptive and Data-driven Marketing for Long-term Success

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on Waterstones.com
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 3 Apr 2022 | Archive Date 3 Jul 2022

Talking about this book? Use #AgileMarketing #NetGalley. More hashtag tips!


Description

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.

Agile Marketing
is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.

Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable...


Available Editions

EDITION Other Format
ISBN 9781398605107
PRICE US$34.99 (USD)
PAGES 256

Available on NetGalley

NetGalley Shelf App (PDF)
Send to Kindle (PDF)

Average rating from 1 member