Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
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Pub Date 3 Aug 2022 | Archive Date 30 Nov 2023
Kogan Page Ltd | Kogan Page
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Description
Available Editions
| EDITION | Other Format |
| ISBN | 9781398606487 |
| PRICE | £29.99 (GBP) |
| PAGES | 288 |
Available on NetGalley
Average rating from 2 members
Featured Reviews
Darya Y, Reviewer
Air information in the book is not new however I enjoyed refreshing it. The structure is very good for shaping marketing messages based of behavioral aspects of consumer actions. There are good case stuff I support theoretical material. Overall the book should be in the table to refer once needed. I like the fullness the information that can be applied for different product and services.