What is the point of working for yourself if not to work less and live more?

Being a business owner can be your road to ownership of your time, location, creativity, and peace of mind. But you need to design your work that way – and protect it.

The usual business advice makes it seem like you need a budget for ads and a social media strategist and a fancy website.

But all your business has to do is solve a problem with an offer. You share what you know and give people a way to pay you. That's it. No headaches. No big marketing budgets.

This book is about asking what it would look like if it were easy. What would it look like if you designed your business around the life you dream of leading?

Learn how to:

• Figure out what you want your life to look like – and how a simple business can support that.
• Find the clarity and courage to take a big leap forwards.
• Engineer your business to be your dreamland, designed around what you love most and your non-negotiables.
• Identify what "enough" and "success" look like to you, then reverse-engineer your ideal results.
• Choose the currencies that matter most to you in life right now (including money, experience, time, and energy).
• Make money on your terms, via products and services aligned with the way you want to work and live.
• Keep your marketing as simple as possible (or make it unnecessary) by generating referrals from customers who love you.
• Create the simplest possible offering, stop overthinking, and share it.
• Engineer your business for more ease and flexibility, or allow yourself to go off-the-grid.
• Joyfully do what doesn't scale, let go of the plan, and choose slow and simple instead of hustle and grind.

Instead of flailing around and waiting for when you feel more ready, what if it was already the perfect time to focus on the value you’re here to share with the world?

Writer, business owner, and adventurer Lucy Fuggle asks what it would look like if business were simple. If you could simplify everything and create a business that works for you, your customers, and the world, without hustle and grind.