How I Conquered the Business of Partying with Tech and a Glimpse into Its Future
by Shane Neman
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Pub Date 8 Aug 2023 | Archive Date 8 Dec 2023
Amplify Publishing Group, Amplify Publishing
Everything Shane Neman needed to know about business and life he learned in the gritty, chaotic New York City nightclub scene.
In Nightlife Lessons, Neman takes you behind the velvet ropes so you can too. With sharp insight, humor, and gratitude, the three-time startup founder and venture capitalist shows in this unlikely business book how with tenacity and ambition, you can transform any industry.
In the pre-social media and camera-phone days of the new millennium and fresh off his failed first business, Neman was starting from scratch with no budget but a huge idea: bring the hopelessly outdated event promotion and hospitality worlds into the digital age. The result is JoonBug, which blended his passion for partying and nose for technology to become a multimillion-dollar stepping stone to serial entrepreneurship and a grounded personal life.
Neman connects with a wide range of players: from drag queens, ravers, and club kids, to celebs, Wall Street suits, and bridge-and-tunnel partiers, to the city’s most influential club owners and promoters. Using Neman’s tech innovations, all mix and mingle at iconic venues, whether dilapidated warehouses or Swarovski-studded alcoves of luxury.
Nightlife Lessons is packed with perceptive takeaways from his comeback, advice on how industry insiders still need to evolve, and predictions for how partiers will experience nightlife in the future.
Neman’s business path is an inspirational ride through New York’s hot spots. If you can make it there, you can make it anywhere . . . and take it with you everywhere.
“I’ve been working in venture and technology for a long time. What Shane and his team were able to do, in terms of re-inventing the business of nightlife, is a fantastic example for entrepreneurs and investors at all levels. Each ‘nightlife lesson’ is a gem.” —HOWARD MORGAN, founder of First Round Capital and Chairman of B Capital
“The essence of nightlife is pushing boundaries while having a great time, and Shane Neman lived that out in one of the industry’s most interesting periods: the late ’90s and early ’00s. His book is a real insider’s take on those years, which makes it a fun read—but it’s also a revelation, the story of how the mechanics of nightlife completely transformed, largely because of Shane and his team. For anyone who wants to know more about business, technology, and the nightlife biz itself, this book delivers.” —STEVE LEWIS, the “Godfather of NYC Nightlife”
"A memoir that contains insightful business advice, Nightlife Lessons derives wisdom from time spent behind the scenes at some of the hottest spots in New York City...Neman convincingly argues that any business can be transformed in the same way that his was." — Foreword Reviews
"A roller-coaster ride of celebrities, scammers, catastrophes, and successes, Nightlife Lessons is an authentic and enjoyable read that has a lot to teach about nightlife, hospitality, and the technology that drives them. More importantly, it’s a master class in creativity and persistence." —JARED SHAPIRO, New York Times Bestselling author and founder of The Tag Experience
“I’ve been a technology business investor for many decades and Shane has truly captured the essence of entrepreneurship in Nightlife Lessons in a way no other book has. If you want to learn about grit, hard work, and innovation, then this book succeeds, with a generous dose of humor and entertainment that won’t put you to sleep like most other cliché business books.” —HENRY KRESSEL, engineer of the first fiber optic laser and partner at Warburg Pincus
“Like a delirious night of clubbing, Nightlife Lessons gives you the ups and downs of the entrepreneurial life from someone who has lived it up close and shaped its evolution for more than two decades. Shane Neman uses his past leveraging of technology to help you understand the industry as well as the continuing value and tech revolution coming in the future.” —JEFF GROSS, professional poker player
“Nightlife Lessons is an engaging walk down the best of memory lane, but more importantly, it’s a story that exemplifies positive disruption and the redefining of an industry. As a seasoned hospitality investor, I highly recommend it!” —MARC BELL, financier and entrepreneur; CEO and founder, Terran Orbital
“Shane is one of the best storytellers I know. I can listen to (or read) him endlessly. Nightlife Lessons is packed with creative and helpful advice from the perspective of a tech-nerd-turned-entrepreneur in a dynamic industry. This book reads so smoothly you’ll wish the night went on longer when you reach the end.” —DARIUS FOROUX, author of Think Straight and Do It Today
“Nightlife Lessons is a highly readable return to New York City in the 1990s, through the lens of the city’s legendary club scene. My friend of many years, Shane Neman, explains how he built not just a business but a tech enterprise during those years. An insightful book with lessons for entrepreneurs, investors, and nightlife aficionados alike.” —RONN TOROSSIAN founder and CEO of 5WPR