Prepare for Impact

Driving Growth and Serving Others through the Principles of Human-Centered Leadership

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Pub Date 16 Jan 2024 | Archive Date 19 Apr 2024

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30 Steps to Sales Success

9 Tactics for Human-Centered Leadership

1 Book to Make Work Better

When you separate yourself from the pack and become a top-producing salesperson, leadership opportunities happen. 

But when they do, are you prepared to lead? 

Ryan and Chad Estis weren’t.

Prepare for Impact unpacks the playbook the Estis brothers used to succeed, first by using thirty simple steps to achieve ambitious sales goals and then by following nine tactics that answer the question of how leaders can show up for their teams, help them achieve their potential, and find fulfillment at work and in life.

Today, Ryan is a globally recognized sales and leadership expert, founding partner of ImpactEleven, and keynote speaker helping many of the world’s best-known brands deliver growth. Chad leads business operations for the Dallas Cowboys, the most valuable sports franchise on the planet.

Through drive and commitment, Ryan and Chad Estis know how to get results and foster deep connections. Prepare for Impact is their entertaining, actionable approach to making your own impact at any point in your career and in turn helping make the world of work a better place.

30 Steps to Sales Success

9 Tactics for Human-Centered Leadership

1 Book to Make Work Better

When you separate yourself from the pack and become a top-producing salesperson, leadership opportunities...

Advance Praise

“An entertaining read full of practical sales and leadership insight that can help you win. More importantly, Ryan and Chad offer perspective on what matters most—family, friendship, relationships, and enjoying the journey with people you respect and love.” Jesse Itzler, entrepreneur, author of Living With a SEAL

“In a country thirsty for leadership, Prepare for Impact delivers! Chad and Ryan’s insatiable passion for leadership will have you wanting to run out of the tunnel! Bravo!” Frank Pacetta, author, Don’t Fire Them, Fire Them Up

“Chad and Ryan are the perfect combination to write a breakthrough book in such an important field. Ryan’s content is outstanding and is often cited by our sales team. Chad is simply the most impressive sales and business leader that I’ve encountered in professional sports. He’s been a mentor to me and so many other folks in the industry. The Estis brothers focus on being authentic and high-integrity leaders in Prepare for Impact. In a world where most sales books are about tactics to hit near-term goals, this focus is so dearly needed. A must-read for the next generation of leaders.” Russ D’Souza, co-founder, SeatGeek

“I have had the privilege to witness the execution of the 30 Steps and 9 Tactics outlined in this book from a front-row seat. The beauty lies within the simplicity, which has resulted in the transformation of countless careers, franchises around the globe, and growth of the entire business of sports. Following the lessons within will lead to a lifetime of success, and, more importantly, help develop meaningful relationships, which is the true driver of joy.” Mike Ondrejko, President of Global Sales, Legends

“Being in the unique position of having a front-row seat for the Estis brothers’ college years and early-career exploits, I can say their experience is not uncommon. Having shared their experience of navigating the transition from college to the corporate world and now meeting with upcoming graduates, I can say the fear of the unknown and lack of a clear playbook continues today. The beauty of Prepare for Impact is that it offers meaningful insight for a student preparing to transition, a young professional navigating their first stages of their career, and a thirty-plus-year veteran like me who needs to attract, develop, and mentor the teams of the future for our organization. Beyond the great utility of the book, it is also a great American story. It is truly a must-read! Sam Chamberlain, Chief Operating Officer, FIVE GUYS

“Chad and Ryan are two of the most impressive people and professionals you will encounter. They have the EQ and IQ to adapt to changing business and leadership conditions in the moment and have bundled the ‘answers to that test’ in this book for us. I’ve been fortunate to watch them live the lessons of Prepare for Impact and be a benefactor of their tutelage along the way.” Eric Sudol, SVP Corporate Partnership, Dallas Cowboys and President/CEO ProStar Energy Solutions

“Chad and Ryan are two of the most successful and humble business executives in the world. They have both risen from the bottom to the highest levels in their respective fields through decades of near flawless execution. Now we know how! Prepare for Impact unveils their completely fresh and innovative ideas and secrets in a story-led ‘how-to’ guide for CEOs, leaders, executives, and salespeople. The captivating tales will inspire you to lead with more compassion and purpose, while the tools and techniques will allow you to apply them in everyday life. It is nice to finally read a book that shows vulnerability and adversity can help you prevail.” Rob Wechsler, founder and managing director, Blue Star Innovation Partners

“In the new era of business, human-centered leadership is the only way to thrive in the face of turbulence and disruption. Prepare for Impact is the perfect book at the perfect time, helping us lead more effectively and with more meaning, driving both sustainable success and lasting impact. Ryan and Chad Estis strike a nerve, providing the ideal antidote to uncertainty and rapid change. Truly a masterpiece of modern leadership, for both business and life.” Josh Linkner, New York Times bestselling author, five-time tech entrepreneur, venture capital investor

“Chad exemplifies the term leader, while simultaneously showing those around him what we should all aspire to be in our careers and in life. We have been training sales reps on the 30 Steps to Sales Success for the twenty-three years we have worked together. The 30 Steps and 9 Tactics for leadership are a playbook for everyone aspiring to climb the career ladder.” Doug Dawson, Senior Vice President of Sales and Service, Dallas Cowboys

“Ryan and Chad’s humility and heart-centered approach to leadership encourages us to reconsider previous sales and leadership paradigms. Prepare for Impact is grounded in actual life lessons and translates as clear, approachable, and easy to understand while still being thought-provoking and honest about the future. Ryan has been a sage advisor to my companies and a thought-leader to our constituents. He’s unarguably one of the best futurists and experts in the marketplace and this book is a must-read!” Julie Faupel, Founder and CEO, REALM

“Ryan Estis has been a valued partner with our sales team at AmeriSourceBergen. In Prepare for Impact, the Estis brothers share so much of what it takes to drive growth and impact customers in today’s ever-changing marketplace. An entertaining read full of practical sales and leadership insight that I highly recommend for anyone looking to level up and create more impact!” Rusty Massey, SVP, Specialty GPO Sales and Physician Services, AmeriSourceBergen

“Whenever I find myself in need of guidance and a fresh perspective to navigate my business through transformative times, one voice consistently stands out: Ryan Estis. For the past fifteen years, I have personally witnessed the practicality and effectiveness of the ideas and strategies presented in this book. These insights are not mere theories conceived in a controlled environment; they have been forged in the real-world trenches of sales and leadership. In a world longing for a human-centered, heart-led approach, the Estis brothers have drafted the blueprint for the next generation of great leaders to follow. There’s no denying that this book has arrived precisely when it is needed most.” Seth Mattison, founder, FutureSight Labs; co-founder, ImpactEleven

“What sets Prepare for Impact apart is not only the knowledge and wisdom it imparts but also the inspiring journey of the Estis brothers themselves. Ryan and Chad exemplify the power of determination, commitment, and sibling rivalry turned collaboration. Their story resonates and serves as a testament to what can be achieved through hard work and a genuine passion for success. I highly recommend this book to anyone looking to enhance their sales skills, elevate their leadership capabilities, or simply seek inspiration to make a meaningful impact in their careers. It is a valuable resource that deserves a prominent place on every professional’s bookshelf.” Ronda Conger, author, speaker and Vice President of CBH Homes

“An entertaining read full of practical sales and leadership insight that can help you win. More importantly, Ryan and Chad offer perspective on what matters most—family, friendship, relationships...

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EDITION Hardcover
ISBN 9781637556481
PRICE US$28.00 (USD)

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