Identity Designed: The Process

Research, Strategy, Design, Implementation

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Pub Date 4 Jun 2024 | Archive Date 31 May 2024

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Description

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey.

In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.
 
Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.
 
With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.
 
Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.
Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey.

In this comprehensive and insightful book...

Available Editions

EDITION Other Format
ISBN 9780760384060
PRICE US$45.00 (USD)
PAGES 240

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Featured Reviews

First of all, thank you Netgalley for the ARC granted. I am a random content kind of reader, so i requested this book to know a little more about design graphic world, and I truly could get useful tips and lessons that I can surely implement in the work with my marketing degree. Well done and recommended.

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A visually appealing and practical overview of the brand design process. As someone who has worked with digital marketing and graphic design in the past, and is now designing my own brand, I found this book to have a good balance of providing concrete advice and examples without going too into the details. The examples were well curated, and some of them were also of modern and very recently launched brand identities, which offers an idea of what is happening in the market now. I would recommend this book to people interested in design, branding, and marketing.

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