Who doesn't love a little enemies to lovers set in cute small town? Brooke is opening up the town's first animal shelter to fulfill her late grandmother's wishes and Ethan is attempting to transition into a new role at the fire station after a life-changing diagnosis. Their first interaction could not have gone worse and their second isn't any better. Surely they won't ever be able to get along ... unless we introduce a little magic?

This is a cute and cozy rom-com that features kissing only scenes between the main characters. It also has dual POVs between the FMC and MMC, which allows readers to get a glimpse at the thought process and reasoning behind both of their actions. There are times when I found both of them to be frustrating/immature and this was in part due to a bit of a miscommunication trope, but not enough for me to not enjoy the book. It boils down more to them not explaining the incentives behind their actions and having topics that are understandably difficult to broach for the first time.

There is a touch of magic at play in this story, as the title would suggest, but there isn't anything supernatural about the world/environment the story is set in. If anything, I actually would have appreciated a bit more exploration into if it is/isn't magic (and more of the shelter animal cameos), but that's more of a personal preference. I'm keeping my fingers crossed for interconnected stories for Brooke's two best friends (Krista and Aisha) because I'm already invested in their love lives.

Love Potion Number 99 has a quirky charm to it, mixed with playful banter among the characters, and animals - what's not to love? I'd recommend this to anyone looking for an easy romcom/beach read!

Thanks to NetGalley and Daphne James Huff for the opportunity to read/review this ARC!