“If you harbor doubts that a strong brand can help you grow, you need to read this book.”
—SUSAN FOURNIER, professor and dean, Boston University Questrom School of Business

“Unrivaled is the ultimate customer-centered growth playbook. The framework breaks down what it takes to earn the top spot—and stay there. It’s a must-read for anyone tired of being locked in tight competition and ready to play a different game.’”
—KATHERINE OTWAY, chief marketing officer, The Engine

“Unrivaled is an outstanding read. Heath’s practical and relatable storytelling ability kept me locked in all the way. Her five-step framework is clear and compelling. It focuses on being intentional and prescriptive in both strategy and execution. If you are looking for a way to drive growth in your business, this book isn’t optional . . . it’s a must.”
—JERRY PATTERSON, head of advanced wealth solutions, Cetera Financial Group

“In Unrivaled, Michelle Heath unveils the secret to unstoppable growth: relentless customer obsession. Her bold, practical framework transforms businesses into brands customers can’t live without—essential reading for organizations ready to put the customer at the heart of growth to dominate their market.”
—DIANE HESSAN, award-winning entrepreneur, innovator, and author of Customer-Centered Growth

“This book is for bold builders and growth go-getters. Unrivaled is the secret weapon to create your bullseye vision, unlock your unique potential, and go to market with unrivaled ‘surround sound’ to stand alone at number one.”
—SUE BURTON KIRDAHY, senior vice president, member experience, Digital Federal Credit Union

“Hypori was seeking a succinct way to communicate our technology to the market in a new and uncluttered way. This required a completely different view of our tone and tenor to the market, graphics and illustrations, and descriptive ways of defining and projecting our use cases to our key verticals. The Unrivaled Growth Framework™ uncovered our ‘secret sauce’ and aligned the entire organization with what matters most to our customers. I firmly believe this critical work is foundational to our accelerated growth in the market!”
—WAYNE LEWANDOWSKI, chief revenue officer, Hypori

“In Unrivaled, Michelle Heath brilliantly reframes how we think about brand—not as a static identity but as a dynamic, customer-first growth engine. This book challenges leaders to rethink the role of their brand, shifting from a supporting player to the driving force behind competitive growth. Michelle’s approach is bold, actionable, and deeply aligned with the power of reframing: seeing opportunities differently to create transformative outcomes. For anyone ready to elevate their brand and outpace the competition, Unrivaled is the ultimate guide.”
—MONA PATEL, transformative growth mindset coach, author of Reframe, and creator of the Nine-Minute Reframe process

"I believe that brand is the only thing in business that creates irrational value. In Unrivaled, Michelle Heath drives home a powerful truth: competitive growth starts and ends with your brand. Heath shows how a brand rooted in customer obsession becomes an unstoppable force for growth. Sharp, actionable, and inspiring, this book is your guide to building a brand that not only leads but leaves the competition in the dust."
—NATHAN BURKE, Chief Marketing Officer, 7AI