Speaking Their Language
Leading Your Church to Reach Younger Generations
by Jason Tucker
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Pub Date 3 Feb 2026 | Archive Date 2 Jul 2025
Abilene Christian University Press & Leafwood Publishers | Leafwood Publishers
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Description
Everyone used to think that kids would come back to church when they grew up. But, after they left for college, they never looked back.
Every year, hundreds of churches that were once filled with young families are closing their doors forever. A large majority of the rest have simply slipped into generational irrelevance. What happened?
Instead of bridging generational language gaps, many churches have insisted on maintaining a one-size-fits-all approach to ministry (usually optimized for older generations). But, it doesn’t have to be this way.
Speaking Their Language will lead you through a research-based, field-tested process to help you translate the never-changing truth of Jesus into the ever-changing language of younger generations. Your congregation should be laser-focused about who you’re trying to reach and have a viable plan for how you’ll do it.
While many church revitalization books offer best practices, this book focuses on the best process—because it leads to right-sized outcomes that fit your context.
Advance Praise
"Speaking Their Language is such a timely resource for the disciple-making church. If you and your church are interested in learning how you can connect to the particular cultures around your ministry setting with the gospel, then this is the best book you can read this year. It's been a long time since the PCUSA had such a clear voice to help the church in need of revitalization and renewal. Jason Tucker is the new strong voice in revitalization, and you will be glad you allowed him to coach you and your church."
-Dr. Tom Cheyney, Founder and Directional Leader, The Renovate Group
"Not your typical change-your-church book. I love how Jason's faith, vulnerability, and personal experience make church relevancy actually doable! With a refreshing combination of insights, empowerment, and inspiration, this accessible, can-do guide offers practical help and hope. Like a fun mentor, Jason's warm and winsome conversational style promises to equip your church to come alive and make a relevant difference. Jason's book is definitely not a dry read. It'll quench your thirst for practical insights that can change your church if you let it!"
-Joani Schultz, Former Chief Creative Officer, Group Publishing, coauthor of Why Nobody Wants to Go to Church Anymore
"This book offers real-world insights from someone who didn't just study church revitalization; he lived it. After completing doctoral studies in the field, Dr. Tucker revitalized his church and then successfully coached others. You will find easy-to-grasp and proven principles that can help give new life to almost any church."
-Bob Whitesel, DMin, PhD, foresight strategist, church leadership professor/author, equipping churches for what's next at www.Leadership.Church
"Finally - a practical, hope-filled guide for every church longing to engage the next generation without losing the heart of their congregation. If your heart beats to reach younger generations, Speaking Their Language is a must-read. With clarity, encouragement, and down-to-earth practicality, it offers a clear path for inviting young people into a lifelong adventure with Jesus and his Church. Most churches cling to what's familiar - repeating last year's programs because they feel safe, even as they struggle to engage younger generations without alienating older ones. With warmth, insight, and actionable wisdom, Jason Tucker offers a hopeful and realistic way forward."
-E. Stanley Ott, PhD, President of the Vital Churches Institute, coauthor of the podcast Building One Another
Available Editions
| EDITION | Paperback |
| ISBN | 9781684262632 |
| PRICE | US$17.99 (USD) |
| PAGES | 208 |