Damaged Goods
A Novel
by Paul Scheufele
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Pub Date 27 Jul 2025 | Archive Date 31 Jan 2026
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Description
The past collides with the present as Brendan O'Shay, a high-powered Wall Street trader, is forced to confront a haunting legacy. When his estranged sister Cassie dies unexpectedly, Brendan inherits a life-altering secret: he is now the custodian of her frozen eggs. This discovery thrusts him, his wife Laura, and their son Shannon into a whirlwind of emotional and ethical dilemmas.
Set against the backdrop of the 2008 Global Financial Crisis, Brendan struggles with existential crises at work and home as he grapples with the possibility of bringing a part of Cassie back to life. His quest to find nurturing parents for the eggs evolves into a heartfelt exploration of love, forgiveness, and second chances.
With the emotional depth of Jodi Picoult, the literary grace of Ann Patchett, and the moral complexity of Celeste Ng, Damaged Goods delivers a timely and profoundly moving story for fans of My Sister’s Keeper, Commonwealth, and Little Fires Everywhere. It’s an ideal choice for readers who enjoy book club fiction, literary family dramas, and stories about second chances.
Marketing Plan
Damaged Goods will be released in eBook format on July 24, 2025, with the paperback edition launching on July 27, 2025.
Promotional efforts include:
- A Goodreads Giveaway of 25 paperback copies (live now)
- Booksprout ARC distribution to generate early reader reviews
- In-person reading/signing events completed, arranged, or planned at libraries, bookstores, coffee houses, social clubs, and private homes in the Massachusetts cities and towns of Boston, Provincetown, Truro, Wellfleet, Harwich, Sandwich, Cotuit, New Seabury, Hingham, Needham, Newton, and Wellesley; in the Vermont towns of Middlebury and Mount Snow; in the Connecticut towns of Fairfield, Weston, Westport, and Norwalk; and in Vail, Colorado.
- Featured coverage in Middlebury (College) Magazine (print and e-version) and Babson College's Instagram feed
- Email outreach to nearly 50 years of alumni/parent communities of the author's affiliations, including:
- Needham (MA) High School
- Middlebury College football and lacrosse programs
- Babson College varsity lacrosse program
- Weston (CT) youth lacrosse program
- Brunswick School faculty and alumni
- Fairfield Country Day School faculty and alumni
(Combined reach of over 10,000 targeted recipients)
- A regional press release campaign will launch in the coming weeks
- Zoom and in-person appearances at book club groups throughout the Northeast
- Participation in consignment programs with independent bookstores across the Northeast
- The marketing plan will expand nationally in Phase II
The author is actively promoting Damaged Goods through social media and on his website, building momentum with pre-launch content and reader engagement (see Links below).
Available Editions
EDITION | Ebook |
ISBN | 9798992839715 |
PRICE | US$9.99 (USD) |
PAGES | 265 |