Gilmore Girls Pop Culture Reference Guide
by Matt Browning
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Pub Date 3 Mar 2026 | Archive Date 12 Jan 2026
Globe Pequot | Lyons Press
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Description
Being released just as we've now reached the show's 25th anniversary, Gilmore Girls Pop Culture Reference Guide is an in-depth look at the thousands of topical references to people, places, movies, music, and events that make up many of the funniest lines on the ever-popular television series Gilmore Girls, bringing new and longtime fans alike in on the joke while educating readers about pop culture and world events from the turn of the twenty-first century. Despite the timelessness of its humor and heart, however, there is one aspect of Gilmore Girls that firmly anchors it in its era: the sizable cache of dated pop culture references that were topical for the time period but leave today’s viewers, especially those of younger generations, scratching their heads.
Over the course of seven seasons and 153 episodes from 2000 to 2007, followed by a four-part revival series in 2016, Gilmore Girls has become a cultural touchstone with an extraordinarily devoted fan base. In every episode, its fast-paced style of dialogue offered biting observations and timeless humor about issues such as dating, sex, marriage, divorce, race, gender equality, gay rights, and more, while its characters offered rapid-fire pop culture references with seemingly every breath. Every episode is laced with jokes about people, places, and events that have been blurred, or even forgotten, by time, from the Bangles to the Mothman Prophecies to the works of Shakespeare to the long-forgotten Glitter.
Meticulously researched episode by episode, Gilmore Girls Pop Culture Reference Guide is an eye-opening, illuminating encyclopedia of thousands of topical jokes that will help both new and longtime fans experience their favorite show in a whole new and wonderfully invigorating light.
Marketing Plan
Trade reviews Expected: Booklist/ALA, Kirkus Reviews, Library Journal, Publishers Weekly, Shelf Awareness.
National Media Outreach: E! Online (98.6M readers/viewers), People Magazine (71.5M readers), Variety (25.3M readers), Parade Magazine (19.7M readers), The Hollywood Reporter (14.3M readers), Collider (18M readers), US Weekly (11.8M readers), Screen Rant (40.4M readers), Slate Magazine (8.5M readers), TV Insider (8.3M readers), Good Housekeeping (1.1M readers),
Podcast Outreach: I Am All In with Scott Patterson (100K listeners), Gilmore to Say: A Gilmore Girls Podcast, Gabbing Gilmore: A Gilmore Girls Deep Dive, Talking Fast: A Gilmore Girls Podcast, Town Meeting: A Gilmore Girls Rewatch Podcast, Buffy the Gilmore Slayer: A Buffy and Gilmore Girls Podcast, Gilmore Gals
Social Media Campaign: Facebook Pages: Gilmore Girls official page (3.3M followers), Gilmore Girls of Stars Hollow (69K followers), Gilmore Girls Quotes (70K followers), The Fan Fest Society (29K followers), Gilmore Girls Canada (1.5K followers), Facebook Groups: Gilmore Girls Watch Group (54K members), Gilmore Girls (50K members), Gilmore Girls Fans (13K members), The Fan Fest Society Planning Group (5.3K members), Gilmore Girls: The Real Stars Hollow (5.1K members), Gilmore Girls TV Show and Alexis Bledel Fan Page (4.6K members), Gilmore Girls: Team Rory (3.8K members), Instagram: @GilmoreGirls (1.5M followers), @ThinkerGilmore (191K followers), @GilmoreGirlsOnly (155K followers), @GilmoreGirlsNews (112K followers), @All_Things_Gilmore (59.5K followers), @StarsHollowDiaries (35.4K followers), Online Communities: Gilmore Girls Reddit community, Gilmore Girls Memories website.
Events Planned: The Fan Fest Society (Guilford, CT): October 17-19, 2025 with confirmed speaking slot Friday, October 17, 12:15pm-1pm ET and pre-order bookmark distribution with QR codes, Additional Fan Events: The Fan Fest Society Cruise, A Weekend in the Life (New Milford, CT - real-life setting of the TV show), Destination Stars Hollow (Detroit, MI). Gilmore Girls Bookstore Trivia night events starting at Plot Twist Books (author's store) with expansion plan to scale regionally/nationally across other bookstores.
Multi-State Campaign: Target all 14 US states with cities named "Guilford" for grassroots outreach: Connecticut, Florida, Illinois, Indiana, Kansas, Maine, Maryland, Missouri, New York, North Carolina, Ohio, Pennsylvania, Vermont, Virginia.
Available Editions
| EDITION | Paperback |
| ISBN | 9781493092444 |
| PRICE | US$24.95 (USD) |
| PAGES | 316 |
