Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Never has media training been more relevant, or more in demand.

Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help you prepare for that occasion when you are called upon to represent your organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, Prince Philip and other notable figures, this book presents the author's methodology which has been proven across the spectrum of industry sectors both nationally and internationally, and will apply whether you are speaking for a commercial company, a charity or NGO, public services or as a subject expert. No PR executive or press officer can afford to be without a copy for briefing clients prior to an interview.