Media Interview Techniques
A Complete Guide to Media Training
by Robert Taylor
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Pub Date 24 Sep 2015 | Archive Date 17 Jan 2016
Kogan Page Ltd | Kogan Page
Description
Any individual preparing for an interview with
the media, however practised or well-rehearsed they are, understandably feels a
sense of trepidation over failing to convey the essential points, or
encountering that awkward question in the glare of public scrutiny. As media
channels multiply by the day, offering ever more opportunities for exposure, so
they also present a growing probability of finding oneself in front of the
camera, webcam, or microphone in a make-or-break encounter where every word,
gesture or expression counts. Never has media training been more relevant, or
more in demand.
Media Interview Techniques is
the authoritative guide to giving successful media interviews, combining the
author's own unique models and techniques with a survey of published research
and influential opinion to help you prepare for that occasion when you are
called upon to represent your organization publicly. Supported throughout with
insightful anecdotes and transcripts of good and bad interviews given by George
W. Bush, Prince Philip and other notable figures, this book presents the
author's methodology which has been proven across the spectrum of industry
sectors both nationally and internationally, and will apply whether you are
speaking for a commercial company, a charity or NGO, public services or as a
subject expert. No PR executive or press officer can afford to be without a
copy for briefing clients prior to an interview.
Advance Praise
Robert Taylor
shares a lifetime of experience training spokesmen for media interviews in this
one book. It's a treasure trove of information, examples and guidance. Quite
simply, if you love or fear giving media interviews you will learn something
from Robert's expert advice.
Vickie Sheriff, Former
Official Spokesman for the Prime Minister
Marketing Plan
Robert Taylor is one of the UK's most experienced media trainers: his trainees include more than 1,000 executives from the Foreign and Commonwealth Office, the Department for International Development and the British Council, including ambassadors. Other clients have included the executive management teams of the Olympic Delivery Authority for London 2012, senior executives at Accenture, BT, British Airways, FedEx, SAP, Orange, Oracle, SITA and a huge range of public sector bodies and charities. He has been the leading media trainer of the Chartered Institute of Public Relations since 2008.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749474720 |
| PRICE | £19.99 (GBP) |
Links
Average rating from 6 members
Featured Reviews
Maren R, Reviewer
Great book to learn more about Interview Techniques and how to make an interview interesting.
This book is really a complete guide to figuring out how to do interviews, how to write them and what techniques to use to actually get something worth reporting on.
What i personally really enjoyed on this book was that for the most parts it was written in a way that someone that does not have "media" training or is just curious about the topic can understand and learn from what is said in this book. I also enjoyed how this book was sectioned off into the different elements, from what kind of headline you should work towards, to how to prepare for an interview, to actually interview and lastly how to actually publish that interview.
I also enjoyed the little exercise parts that were pretty nicely done most of the time.
Overall this book is really helpful for anyone that wants to start interviews for what ever reasons. If you are new or experienced in interviewing, i am sure that you can find something that will help you in this book.
Darren I, Media/Journalist
You can never have enough preparedness when it comes to being interviewed by the media. Even old hands understand that complacency can be a dangerous trait, especially in front of a live microphone. For most people, it can be a terrifying experience. It does not always get that much easier; you do need to keep your wits about you.
So this book is a great, sensitively written, powerful guide for anyone who may need a bit of media training. You may not consider that you are going to be “on the telly” any time soon but there are so many possible media outlets or chances for media exposure, especially unplanned, so being even slightly prepared is a good thing. Even if you work in a role where you wouldn’t expect to talk to the media (or shouldn’t), it would be good to know how to react if you are “door-stopped” by a professional journalist or even YouTube social media vigilante.
For those who may have to deal with the media on a more arranged, regular basis, this can be a little gold mine. Even if you believe you know it all, it is a useful aide memoire and may still yield a few nuggets of knowledge you had forgotten or never knew. This is practical advice, backed up with real-world examples of good (and bad) interviews and media appearances.
It was a pleasure to read this book. Even an old, experienced journalist such as this reviewer found things to learn, with the intention of being an even-better interviewer and interviewee or speaker. The book has such a low price that it should be a “no-brainer” purchase for every company and required reading for all executives. Not only will it help you make the most of any interview opportunity, it counsels you on when to decline and keep your mouth shut! That course of action, naturally, will make any journalist get uptight and even more determined to get you to say something, anything… or they may find one of your co-workers who may not have had media training and then they start babbling incoherently… Declining to comment should not be the default position, but sometimes it is advisable to wait a little, think a bit more and then comment authoritatively with accurate, actionable information.
The author finds a writing style that doesn’t assume the reader is an experienced media performer, nor does it dumb things down – a fine balancing act has been reached. A lot of the advice is more than just something you need when facing the media, it could stand you in good stead when presenting at a conference, making a sales pitch or just networking somewhere. After all, words are coming out of your mouth, so you need to shape how they appear.
This is a book you can read several times in a row and more information will be discovered. It can also be an invaluable close companion. Check it out!
Media Interview Techniques, written by Robert Taylor and published by Kogan Page. ISBN 9780749474720. YYYYY
