Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives...

Success. Innovation. Creativity. Growth.

We all want these things at work - but the one thing they all have in common is that they involve failure. A fear of failure, or the inability to bounce back and learn from failures, is one of the biggest things that can hold us back in our professional development - so how do we learn how to fail well and develop our...

Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming your own boss. It's about life on your terms, working when...

Deliver compelling presentations in any context, from a meeting with colleagues to a client pitch or keynote address.

Whenever you talk to anyone, you are presenting yourself and your ideas to an audience. You are giving a presentation. This could be in person, on the phone, or via videoconference. In any case, both your content and your delivery contribute...

Why is it that many women believe that working with other women is harder than working with men? A clue: it's not because women actually are harder to work with.

After decades of working to help women to succeed at work, Andie Kramer and Al Harris noticed the same thing over and over again: Women's relationships with other women are causing conflict in the...

Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in...

Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies...

Retailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as the drivers of change in the market. Supply chain networks and operations play an integral role in distributing product across the retail industry and significant changes within...

Farming is a business, as well as a way of life. Whole Farm Management is a comprehensive guide developed by the Small Farms Program at Oregon State University to help aspiring and beginner farmers make smart, strategic business decisions to ensure lasting success. In clear, accessible language, readers are led through every essential step, from developing...

For backyard chicken keepers and large-scale farmers alike, the single greatest challenge is protecting poultry from predators. What’s Killing My Chickens? is the essential guide to identifying the culprit and ensuring safety for the flock. Often, by the time an attack is discovered, the predator has already left the scene. Best-selling author and chicken...

Have you ever wished that every company you interacted with could just know what you wanted and go get it for you? That when you picked up the phone or opened a chat window that the company would use what it knew about you to anticipate your needs ?

We are on the verge of a future just like that.

The age of intent is a world where the smartest of...

Thinking about joining the military? This book covers everything you need to know from signing up to getting out.

Read about the good and bad sides of signing up. Read a war story from Afghanistan. Learn about the different branches and special operation units. Receive a basic workout structure.

All this from a veteran who is not affiliated with any group...

Careers and businesses rise or fall with the outcome of a project, and you have been chosen to lead the charge. Project Management is convoluted and complicated, you need to understand the leadership code.

You are dealing with project team members and stakeholders; different people focused on different things, scrambling around in different directions. It’s...

Harness the Power of Personal Branding and Executive Presence has one purpose--to show you how to embody your authenticity and elevate your life and career.

S. Renee Smith, a nationally recognized self-esteem, branding and communication expert, and speaker, simplifies personal branding and demystifies executive presence. With each eye-opening insight...

Across the world organizations continue to be damaged and brought down by systemic non-compliance or the misdeeds of a few, and newspapers abound with examples of corporate and NGO scandals and crimes. This despite the increasing ethical demands stakeholders are making of business, the exposing power of social media, the proliferating requirements of...

Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find themselves taking responsibility for logistics as part of a wider remit such as operations. A Practical Guide to Logistics aims to equip them with...

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

This book turns the traditional crisis...

Projects and work environments are becoming increasingly complex, with more stakeholders, dispersed teams and an unprecedented rate of technological change. In order to adapt to this complexity and find new opportunities to innovate and build a high performing team, project managers must shift their mindset to one of project leadership. The Power of Project...

Organizations are increasingly complex, requiring flexibility to implement significant, rapid change that goes beyond the ability of an individual leader or CEO. A high-performing and cohesive leadership team is critical for success. Leadership Team Coaching in Practice presents enlightening case studies on how leadership team coaching techniques have been...

This book will inspire, challenge and engage you—and transform your teaching and learning.

Each chapter in this book is written by a different educator or team about their experiences with project-based learning, both in and out of the classroom. They reflect not only on the how of project-based learning, but more importantly, on the what and the why. They...

A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and failing to follow up, leading to an almost zero return on investment. The Exhibitionist gives...

In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how...

Develop Your Presentation Skills offers step-by-step advice to prepare effectively and nail that presentation. Going beyond just handling nerves and presenting slides, this quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence along the way. From unpicking the original brief and understanding...

How to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business, and this book provides practical advice on how to impress, convince and persuade your colleagues or clients.

Fully updated for...

How to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective...

Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to...

Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to...