“This is the kind of true story Hollywood spends years looking for... a rare mix of action, gravitas, heart and soul.” —Paul Tamasy, Oscar-nominated writer/producer, THE FIGHTER

“A high-velocity work of narrative history, full of heart, soul, and fury.” —Steve Hockensmith, bestselling author of HOLMES ON THE RANGE series

“Electrifying and elegant... told with journalistic precision, novelistic empathy, and a pulse-quickening sense of action and romance." —Men’s Health

“A master class in sports biography!” —Clay Moyle, International Boxing Research Organization

“A breathtaking, cinematic true story of underdogs and resilience that leaps off the page like SEABISCUIT, UNBROKEN, and THE BOYS IN THE BOAT." —Biography.com

“(Mike Gibbons is) considered the most consummate boxer in history by way of defense, offense, speed, power, and ring IQ... THE ST. PAUL PHANTOM finally crowns this long-forgotten hero of the ring.” —Frank Stallone, Grammy-nominated musician/singer, actor, boxing historian 

National publicity campaign targeting major media, podcasts, Substack publications, and historical nonfiction outlets, supported by outreach to 500+ reviewers, journalists, producers, and influencers. NetGalley promotion focuses on librarians, booksellers, and Top Reviewers, with coordinated Goodreads and retail review push to build early momentum.

MEDIA & PUBLICITY:

• Targeted outreach to print, digital, radio, podcasts, and Substack newsletters

• Author interviews across history, sports, family legacy / genealogy, and narrative nonfiction platforms

• Festival appearances and speaking engagements with libraries, historical societies, and cultural organizations

• Cinematic book trailers and short-form video rollout across social platforms

LIBRARIES, BOOKSELLERS & BOOK CLUBS:

• ALA outreach and regional library system marketing

• Independent bookstore outreach in the Twin Cities, Midwest, and national markets

• Book club guide with discussion questions and optional author appearances

• Library and bookseller sell sheets and event opportunities

LAUNCH & LIVE EVENTS:

• Twin Cities launch events and St. Paul–area premiere

• Virtual launch and national online appearances

• Festival programming and historical society events

• Tie-in promotion with Fight for Glory series rollout

DIGITAL & READER CAMPAIGN:

• Email newsletter outreach (2,000+ subscribers)

• Social media campaign featuring archival images and illustrations

• Goodreads giveaway and early reviewer street team

• Coordinated Amazon and retail review push

FILM & FRANCHISE DEVELOPMENT:

• Packaging The St. Paul Phantom and the Fight for Glory series for filmed adaptation

• Targeting producers, studios, and streamers for prestige limited-series development

• Positioning as a multi-season historical drama franchise based on true events

POSITIONING & PARTNERSHIPS:

• America250 (A250) alignment with storytelling initiatives and historical programming

• Cross-promotion with boxing, sports history, and Americana audiences

• Unique promotional use of never-before-seen family archives and photographs

Illustrated with rare archival materials and positioned for historical nonfiction, sports, and book club audiences, THE ST. PAUL PHANTOM is supported by a comprehensive national launch campaign.