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Live Laugh Love

The Secret History of White Christian Women and the World They Made

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Pub Date 15 Sep 2026 | Archive Date 31 Aug 2026


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Description

From the New York Times best-selling author of Jesus and John Wayne, a revelatory history of white Christian womanhood in the United States.

In her “paradigm-influencing” (Christianity Today) bestseller Jesus and John Wayne, which has changed how countless Americans understand their faith, historian Kristin Kobes Du-Mez showed how evangelicals made Jesus into an idol of rugged masculinity and Christian nationalism. Now she uncovers the roots of today’s glittering, Instagram-ready culture of white Christian femininity.

Live Laugh Love explores a world intimately familiar to millions of American women: Christian bookstores and radio, Hallmark movies, multilevel marketing companies, and contemporary lifestyle brands. This consumer culture may seem trivial, but Du-Mez demonstrates that it has an unlikely and revealing history that stretches all the way back to the late nineteenth century and the emergence of New Thought, a movement that championed the power of the mind to shape reality. Du?Mez shows how this idea drew together disparate traditions, including Mormonism, holiness evangelicalism, and holiness theology’s charismatic offshoots. Usually seen as distinct, these creeds in fact overlapped, and in the process gave rise to prosperity theologies and to the gospel of positive thinking.

But positivity had a dark side. Du-Mez introduces us to religious innovators who taught that positive thinking was the secret to spiritual and material success, and reveals how these notions gave rise to a new feminine ideal. As women read prairie fiction; bought and sold Tupperware containers and Mary Kay makeup; shopped at Hobby Lobby, Target, and Altar’d State; and decorated homes with shiplap, they moved freely between the religious and the secular. Marketed as empowering, these products were part of a consumer culture that elevated domesticity and vulnerability while exposing women to systems susceptible to manipulation.

Combining sweeping cultural history with intimate storytelling, Du-Mez explains how theological exclusion led women to build their own brand of Christianity, rich in cultural influence if thin in formal doctrine. Ultimately, Live Laugh Love explains how a powerful yet elusive vision of womanhood has shaped lives, families, and politics for more than a century now—and how it has brought us to our reactionary moment.


About the Author:

Kristin Kobes Du Mez is professor of history at Calvin University. She is currently a senior democracy fellow with the Public Religion Research Institute. She has written for The New York Times and The Washington Post and been interviewed on NPR, PBS, and the BBC, among others outlets. She lives in Grand Rapids, Michigan.


From the New York Times best-selling author of Jesus and John Wayne, a revelatory history of white Christian womanhood in the United States.

In her “paradigm-influencing” (Christianity Today)...


Advance Praise

"Live Love Laugh is full of in-depth research, stories needing to be heard, and excellent writing. With a solid grasp of race and whiteness, Kristin Du Mez takes us through time, offering an understanding of the evangelical culture’s view of women. I am grateful for her scholarship in this critical time." -Latasha Morrison, New York Times bestselling author of Be the Bridge

"Kristin Du Mez’s scholarship stuns. She weaves a mesmerizing narrative of how white evangelical women transformed biblical womanhood and made Christian nationalism palatable. They married capitalism with spirituality, harnessed the language of submission to broker their own networks of power, and refashioned right-wing authoritarianism into a romantic mythology of family values. Du Mez stands apart for how she centers the stories of women—those who were complicit and those who weren’t. By honoring the courage, truth-telling, and resilience of women like Christa Brown and Rachel Held Evans, Du Mez shows us the real story of hope. It will captivate you." -Beth Allison Barr, New York Times bestselling author of Becoming the Pastor’s Wife

"Kristin Kobes du Mez isn’t just one of our boldest historians; she’s also one of our finest writers of non-fiction. Live Laugh Love connects so many ‘Christian’ beliefs that have nothing to do with Christ, and that have been used to control women for generations. A brilliant, infuriating, inspiring read for anyone who wants to understand modern Christianity—and how it got that way. I wish that all men would read this book." -John Fugelsang, New York Times bestselling author of Separation of Church and Hate

"Charting a path from 19th century New Thought to 21st century tradwives, with stops along the way at Little House on the Prairie and the bedroom of a mythical "Total Woman," Kristin Kobes Du Mez transforms our understanding of money, sex, power, and gender in U.S. history. You simply cannot grasp the scale of Christian nationalism without this vivid and essential exploration of a distinctly American religion of white womanhood. Startling, heartbreaking and terrifying, Live Laugh Love is a key volume in the new history of how we come to this contested moment." -Jeff Sharlet, bestselling author of The Undertow and The Family

"Live Laugh Love is more than a family tree of fundamentalism tracing the lineage of cottage industries fashioned by bored Christian housewives; it exposes the iceberg beneath the placid surface of the sea we now find ourselves in as a nation. Kristin Kobes Du Mez reveals how American evangelicalism has been shaped by savvy, entrepreneurial women coping with their grief and pain, while trying to be ‘good’ and fit within a patriarchal world. This book is often laugh-out-loud funny for those who’ve lived the inside joke, but also horrifying and harrowing as she detangles the web of deceit and manipulation . . . A must-read for religious trauma survivors who want to know the reasoning behind our histories." -Tia Levings, New York Times bestselling author of A Well-Trained Wife: My Escape from Christian Patriarchy

"Live Love Laugh is full of in-depth research, stories needing to be heard, and excellent writing. With a solid grasp of race and whiteness, Kristin Du Mez takes us through time, offering an...


Available Editions

EDITION Hardcover
ISBN 9781324090977
PRICE $31.99 (USD)
PAGES 352

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