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Andrea Boragno is an Italian business executive and thought leader whose career bridges management, culture, and innovation. As CEO and Chairman of Alcantara S.p.A., he led a successful industrial transformation—turning a niche manufacturer into a global Made-in-Italy icon recognized for excellence in automotive, fashion, design, and technology. Under his leadership, Alcantara became the first Italian company to achieve carbon neutrality (2009) and a worldwide case study in brand strategy and sustainability, in collaboration with the World Bank / Connect4Climate, Earth Day Network, and Venice International University. Boragno’s writing explores the hidden forces that shape organizational success and failure—the paradoxes, double binds, and cultural contradictions that influence how companies think and act. Through the lens of his Rules–Behavior Matrix, he connects management science with human psychology, showing how leadership emerges not from control, but from the ability to turn complexity into value creation. For more information, visit his Wikipedia profile: https://en.wikipedia.org/wiki/Andrea_Boragno

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