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Yeehoo Press is dedicated to publishing fun, enchanting, and socially responsible children’s books for audiences around the world. Yeehoo books are currently being published and sold in English and Simplified Chinese editions. Headquartered in Los Angeles, California, Yeehoo Press is part of Shanghai Yihe Industrial Co., Ltd (SYIC), which was founded in August 2007. SYIC publishes over 200 titles per year, reaching an annual output value of $15 million. SYIC, with support from its publishing partner, Phoenix Publishing & Media Group (PPMG), a large-scale, state-owned enterprise, maintains its publishing activities in China and seeks further opportunities in the domestic market, while Yeehoo Press strives to develop international publishing activities in a global market. The two companies work together through the sharing of resources and information.