Savvy Investing: Strategies for Successful Investing by Gary D. Lemon is written for the person who wants to know more about investing. Are you baffled by how the stock market works? Are you disappointed by the returns you have earned in the market? Do you want unbiased information about how the stock market really works? Do you want objective advice about how to invest your money? If so, I am writing this book for you.

In particular, I am writing this book for individuals who have little-to-moderate understanding of how the stock market works. You may be aware that you should be in the stock market but are afraid to take the leap because you are not sure where to start. Or you may currently be in the stock market but are disappointed in the returns you are earning and feel you are paying too much for the advice you are receiving. You may also want to have a deeper understanding of how the market works.

Your investment in this book may be one of the most rewarding investment decisions you will ever make. If you follow the principles outlined in this book, you can avoid the timing mistakes made by typical investors, and over a lifetime you can save tens of thousands of dollars in advisory fees. You may find this surprising, but once you understand the principles, you will only need to spend a few hours each year on your investment portfolio.

This book is written to give the small investor the knowledge I have gained over a lifetime of investing, reading about markets, helping others with their investments, chairing an investment committee at a major investment company, and teaching investment at the college level. This book is the accumulation of the best advice I have found over a lifetime of learning. I am going to provide you with the knowledge that has cost me tens of thousands of dollars in tuition payments and thousands of hours of reading and thinking about investment issues. It is somewhat embarrassing to admit that all of my time, effort, and money can be boiled down to a few simple rules that will allow you to be a savvy investor.